# Feedoptimise > Feedoptimise is a product feed management and AI-powered optimization platform for e-commerce retailers, agencies, and enterprises. It lets you create, enrich, and distribute product data feeds to Google Shopping, Meta, Amazon, TikTok, and 3500+ channels worldwide, without manual file editing or developer involvement. Founded in 2011 and headquartered in Milton Keynes, UK. Feedoptimise pairs a visual, self-service platform with an optional fully managed service. Core capabilities include feed creation and channel mapping, rule-based data modifiers, item filters, business-intelligence analyzers, item-level performance reporting, and generative-AI enrichment using OpenAI ChatGPT, Anthropic Claude, Google Gemini, DeepSeek, SpaceXAI Grok, and privacy-first self-hosted open-source language models. Its AI Feed Agent brings an agentic approach to feed management, running audits, fixing disapprovals, syncing channels, and drafting rules across Google Shopping, Meta, Amazon, TikTok, and Bing. A Feedoptimise MCP server exposes these agent tools to Claude, ChatGPT, and any MCP-compatible client over OAuth2, so feeds can be managed directly from your preferred AI assistant. The platform supports all major shopping carts and modern delivery methods (HTTPS, FTP, SFTP, APIs). ## Product - [Product overview](https://www.feedoptimise.com/product): The feed management platform, its visual tools, integrations, and reporting. - [Use cases](https://www.feedoptimise.com/product/use-cases): Common workflows across the platform, including content optimization, content generation, performance monitoring, store migrations, internationalization, and automated feed audits. - [Modifiers](https://www.feedoptimise.com/product/modifiers): Rule-based formulas to convert, extract, validate, and enrich feed data at scale with real-time review. - [Analysers](https://www.feedoptimise.com/product/analysers): Built-in business intelligence to visualize attribute distribution, data quality, and changes over time. - [Filters](https://www.feedoptimise.com/product/filters): Customizable rules to include or exclude items by keyword, value, category, brand, or stock status. - [AI Feed Optimization](https://www.feedoptimise.com/product/ai): Generative-AI enrichment of titles, descriptions, categories, and attributes, plus image extraction and AI audits. - [AI Feed Agent](https://www.feedoptimise.com/product/ai-feed-agent): Agentic feed management that automates optimization tasks. - [Reports](https://www.feedoptimise.com/product/reports): Item-centric reporting that consolidates metrics from Google Ads, Analytics, and shopping carts for performance labeling. - [A/B Testing](https://www.feedoptimise.com/product/ab-testing): Experiment on any feed attribute using duplicated, rotated, or hybrid test methods, schedule each variation, and let real channel performance decide the winning version. - [Image Editor](https://www.feedoptimise.com/product/image-editor): Transform product imagery at scale, including color variants, on-model shots, and upscaling. - [Catalog](https://www.feedoptimise.com/product/catalog): Search, diagnose, and override item-level data inside the platform. ## Integrations - [Integrations overview](https://www.feedoptimise.com/integrations): How sources, feeds, and delivery methods connect. - [Sources](https://www.feedoptimise.com/integrations/sources): Import product data from shopping carts, existing feeds, plugins, and APIs. - [Feeds](https://www.feedoptimise.com/integrations/feeds): Build and deliver feeds in any format to 3500+ channels. - [Overrides](https://www.feedoptimise.com/integrations/overrides): Adjust feed data on a per-channel basis. - [Agentic Commerce](https://www.feedoptimise.com/integrations/agentic-commerce): Feed support for AI-driven and agentic shopping experiences. - [ChatGPT (OpenAI)](https://www.feedoptimise.com/integrations/agentic-commerce/openai-chatgpt): List, manage, and optimize products in ChatGPT for organic conversational recommendations, run ads through OpenAI's Ads Manager, and enable in-chat checkout via the Agentic Commerce Protocol. - [Website crawling](https://www.feedoptimise.com/integrations/web-crawling): Generate feeds by crawling a website when no feed or plugin is available. - [Google Shopping feeds](https://www.feedoptimise.com/integrations/feeds/google-shopping): Manage and optimize Google Shopping and Merchant Center feeds. - [Meta Catalogs](https://www.feedoptimise.com/integrations/feeds/meta-catalogues): Feed management for Facebook and Instagram catalogs. - [Shopify](https://www.feedoptimise.com/integrations/sources/shopify): Sync products and orders from a Shopify store. - [Magento](https://www.feedoptimise.com/integrations/sources/magento): Connect a Magento store. - [WooCommerce](https://www.feedoptimise.com/integrations/sources/woocommerce): Connect a WooCommerce store. - [Salesforce](https://www.feedoptimise.com/integrations/sources/salesforce): Connect Salesforce Commerce Cloud. - [List with Feedoptimise (Google Shopping CSS)](https://www.feedoptimise.com/integrations/google-shopping-css): Use Feedoptimise as a Google Comparison Shopping Service partner. ## Solutions - [Managed service](https://www.feedoptimise.com/solutions/managed-service): Feedoptimise's team builds, runs, and monitors your feeds day to day. - [Merchants](https://www.feedoptimise.com/solutions/merchants): Solutions for online retailers and merchants. - [Agencies](https://www.feedoptimise.com/solutions/agencies): Multi-client feed management for marketing agencies. - [Enterprise](https://www.feedoptimise.com/solutions/enterprise): Scalable feed management for millions of items across many feeds, countries, and markets. ## Company and pricing - [Pricing](https://www.feedoptimise.com/pricing): Plans and free trial. - [Book a demo](https://www.feedoptimise.com/demo): Schedule a live product demo. - [About us](https://www.feedoptimise.com/about): Company background and team. - [Contact](https://www.feedoptimise.com/contact): Get in touch with Feedoptimise. - [Blog](https://www.feedoptimise.com/blog): Articles on feed management and optimization. ## Optional - [Help center](https://app.feedoptimise.com/help/center): Product documentation and guides. - [Customer support](https://app.feedoptimise.com/help/new-ticket): Raise a support ticket. - [System status](https://status.feedoptimise.com/): Platform uptime and incident status. - [Sign in](https://app.feedoptimise.com): Log in to the Feedoptimise app. - [Privacy Policy](https://app.feedoptimise.com/privacy): Privacy and cookie policy. - [Terms](https://app.feedoptimise.com/terms): Terms of service.