Feedoptimise
Feedoptimise
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The Feeds Management Platform

Modern design, intuitive and visual data modification tools, a wide array of integrations, and custom reports just a few clicks away

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Sync and integrate your offers from almost anywhere

Supporting all major shopping carts and all modern feed delivery methods

  • Plugins

    Supporting all major shopping platforms with a set of connector plugins enabling you to access all your attributes and keep them all in sync.

  • Existing feeds

    You can also use your pre-existing feed and provide it to us over URL or upload it directly into our servers or provide us with your SFTP or FTP server to download from.

  • Web crawling and APIs

    In case you are on some bespoke platform and can't provide us with the feed, we can also crawl your website, and for more advanced needs, we also provide REST API-based integrations.

Create feeds in any format and share them with your partners

Connect your feeds with any platform and automatically keep them up to date

  • Feed templates

    Use one of many pre-existing templates or create your own from scratch in any format and with any field naming convention you need.

  • Multiple connectors

    Expose your feeds via URL from where they can be downloaded at any time, or push to FTPs/SFTPs or even to some upload APIs.

  • Optimize your data

    Easily change any data points for any channel you need, block items, create reports, and lots more….

Modify your data with ease

Optimise and enrich your data feed content and attributes at scale using various data modifiers

  • Modify your data at scale

    You can easily modify your data in bulk by using one of many specialised formulas enabling you to convert, extract, detect, condition, validate, pull and merge from remote files and more.

  • Review in real-time

    All the modifications can be reviewed in real-time enabling you to create complex rules and modifications and easily test them across any item.

  • A/B test for best data

    You can toggle your modifications on or off as well as schedule them allowing you to test variants and make sure the best one is chosen.

Data feed business intelligence included

Visualise your data feeds attributes distribution and data quality and report changes over time

  • Quality assurance built-in

    Set up reports against any of your data feed attributes enabling you to monitor for any issues and to be notified should they occur.

  • Predefined reports

    Select from predefined reports such as title's length enabling you to start monitoring for data QA with just 1 click.

  • Custom reports

    You can build your own reports enabling you to monitor and visualise anything about your data feed and track it over time.

Filter out or in anything you need

Create custom filters allowing you to exclude or include certain items

  • Bulk exclusions made easy

    Easily create any filters you need, you can exclude by keywords, exact values, individual items, and more ….

  • Get notified

    Receive email notifications in case your filters exclude more than expected and re-adjust if needed.

  • Visualise and understand

    See and understand your exclusions including what is excluded and how it changes over time.

Items catalog

Search all your items under our catalog enabling you to easily investigate and diagnose your item's data

  • Item level diagnostics

    Easily find and diagnose all your item attributes across your sources or individual feeds.

  • Override data at a spot

    Change any of your item attributes directly inside our platform without any changes to your website.

  • Block unwanted items

    You can block your individual items on an item-per-item basis inside your sources or any of the feeds.

Optimise your feeds using AI

Enrich and optimise your data, extract attributes from text and images, and measure results with AI audits and A/B testing

  • Enrich every attribute in your feed

    From titles and product types to descriptions, categories, colours and custom labels, every field can be enriched, rewritten, extracted or generated using OpenAI, Anthropic Claude, Google Gemini and xAI.

  • AI image enrichment and extraction

    Extract product attributes like colour, pattern or brand directly from images. Transform imagery at scale with on-model shots, colour variants, style conversions, upscaling and more….

  • A/B test and audit with AI

    Test AI-enriched variations against each other, measure performance and automatically apply winners. Run ongoing AI audits to track feed quality and spot areas for improvement.

Reports and performance analytics

Import, consolidate and analyse your performance metrics at item level and use them to drive your campaign strategy

  • Import metrics from anywhere

    Consolidate performance data from Google Ads, Google Analytics, shopping carts and custom data sources into one place, giving you a unified view across all your channels.

  • Item-centric reporting

    Build custom reports with computed metrics enabling you to identify bestsellers, flag underperformers and make informed decisions based on actual item-level data.

  • Automatic performance labeling

    Use your report data to automatically label and segment items based on their performance, such as tagging bestsellers or low-click products, so you can feed those labels directly into your campaign strategy.

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