Reporting and Performance Analytics

An item-centric data feed reporting and analytical engine that enables customisable business intelligence insights

Array of Metrics for Comprehensive Data Analysis

Harness an Extensive Array of Metrics for In-Depth and Customisable Data Analysis Across Multiple Platforms

Import anything

You can seamlessly integrate data from various analytical platforms, shopping carts, and custom reports. This versatility provides a comprehensive view of your performance data, enabling informed decisions based on multiple data streams.
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Enhances your reporting capabilities by adding custom metrics to the standard data from various analytical platforms. This approach tailors your reports to specific business needs, providing a richer, more detailed performance overview.
Modify and compute

Create new metrics from existing data by applying custom formulas. This ability lets you refine your insights and uncover deeper layers of analysis, offering a more nuanced understanding of your business dynamics by manipulating and combining metrics in innovative ways.

Unlock Unlimited Metrics Import: Integrations Across Google Ads, Analytics, Shopping Carts, and More

Comprehensive platform integrations

Effortlessly import data from platforms like Google Ads, Google Analytics, and shopping carts to centralize all your performance metrics in one location. This integration enables seamless analysis across various sources, providing a comprehensive view of your business performance.
Custom data solutions

Go beyond mainstream platforms by integrating custom sheets and unique data sources into your data collection, ensuring that no metric is overlooked. This allows for a more tailored and inclusive approach to data analysis, capturing all relevant performance indicators.
Flexible and scalable

Our system is meticulously designed to adapt and scale according to your evolving needs, offering limitless data import options to support your growing performance reporting requirements.

Build rule-driven classifiers to break down reporting by product tiers, margins, and sales patterns

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ROAS and margin tiers

Group products into performance buckets such as "hero", "core", or "tail" using profitability and return data. Pass these labels into PMax, Shopping, or your reporting setup to compare segments over time.
Sales and inventory segments

Label products by sales velocity, stock levels, or price changes. Use labels like "bestseller", "low_stock", or "clearance" to track how each segment performs in your reports.
Custom metric-based labels

Define your own classification rules using any available product data. Create labels that map to your internal KPIs so reporting stays consistent across campaigns and channels.

Leverage Advanced AI to Transform Reports and Metrics into Comprehensive, Actionable Insights for Your Business

Accessibility for non-analytical users

AI data analysts enable individuals without a background in data science to ask complex analytical questions and receive understandable insights, democratizing data analysis.
Intuitive interaction

Through natural language processing, AI data analysts can understand and respond to queries posed in everyday language, making data-driven decision-making accessible to all team members, regardless of their technical expertise.
Empowering decision makers

By providing clear, actionable insights in response to user queries, AI data analysts empower business leaders and team members to make informed decisions quickly, boosting efficiency and effectiveness in strategic planning and daily operations.

Our system supports a wide range of industries and functions, demonstrating its versatility through various impactful use cases

Labeling and campaign segmentation

By using data from your reports, you can set up custom labels that update automatically based on criteria you choose, like identifying bestsellers or flagging products with low clicks. This makes it easier to manage and optimize your campaigns effectively.
Business decision making and insights

Item-centric reports show you detailed performance data for each item in your campaigns, helping you understand which strategies work best and where improvements can be made. This rich data simplifies complex decision-making processes, allowing you to optimize your marketing campaign strategies effectively.
AI analyst for complex questions and analysis

AI analyst for complex questions and analysis simplifies your approach to data. You can ask straightforward questions about the data you see in your reports or delve deeper into inferred data, like categorizing items based on their titles alone. This capability allows you to explore and analyze data more comprehensively, even without extensive datasets.