The Feedoptimise Blog

We've released an MCP (Model Context Protocol) server for Feedoptimise. If you use Claude or ChatGPT, you can now connect your Feedoptimise account and manage your product feeds by chatting instead of clicking around the UI. What MCP is MCP is an open standard that lets AI assistants talk to external systems through a consistent interface. The assistant adds a connector, authenticates, and from then on it can call tools on that server as part of a conversation. Both Claude and ChatGPT support…

YouTube Shopping lets eligible creators connect a store and show products directly on YouTube, including a channel shop, a product shelf under videos, and product links in descriptions. This guide covers the setup when your product catalogue lives in Google Merchant Center and you want those items available on your YouTube channel. Check YouTube Shopping eligibility To promote your own products on YouTube, your channel must meet YouTube's minimum requirements, including: You are in the YouTube…

In January 2026, Google unveiled the Universal Commerce Protocol, or UCP for short. Built alongside Shopify, Etsy, Wayfair, Target, and Walmart, and endorsed by over 20 companies including Visa, Mastercard, and Stripe, UCP gives AI agents a shared language for handling the full shopping journey. Then on March 19, Google announced a major expansion: three new capabilities that move UCP from basic single-item checkout toward a complete shopping experience inside AI surfaces. If you sell online, yo…

2026 is the year AI agents start doing operational work, and feed management is no exception. We’ve built the AI Feed Agent that can interpret your feed configuration, answer questions about rules and mappings, and help you diagnose and resolve issues faster. Why We Built an AI Feed Agent for Feed Management? Managing product feeds at scale is not just about exports. It is about understanding how data flows from source to mapping to channel, and being able to react quickly when something breaks.…

High-quality product shopping feed includes a comprehensive set of attributes, including product details and specifications. This has become even more important following Google’s recent announcement about Google Shopping becoming more agentic. To be considered by semantic algorithms and AI agents, it’s important to provide as many relevant details as possible so they can answer questions like “How heavy is this item?” or “Show me all vegan sports shoes in size 38.” Often, this data already exi…

Google is rolling out a set of changes that shift product discovery from keyword matching to conversational, intent-driven experiences. AI will directly suggest your products to potential buyers. Two parts matter most for retailers and agencies managing Google Shopping at scale: Business Agent on Google Search Business Agent is a new conversational experience on Google Search where shoppers can “chat” with a brand, like a virtual store associate. Google positions it as an evolution of the earlie…

Feed management in 2026 is less about producing “a feed” and more about running a data product: you are continuously modifying attributes, enriching missing fields, validating quality, and connecting changes to performance outcomes. The winning tools tend to behave like workflow engines, not export utilities. This post is a practical checklist of capabilities to expect when you evaluate feed management and optimisation platforms in 2026. It is written so you can lift sections directly into vendo…

Google Price Benchmark Report is one of the most actionable data sources available inside the Google Merchant Centre. It highlights how your product pricing compares to competitors and indicates the potential traffic uplift achievable if prices are adjusted. It's available for your popular or cross sold items and when this data is integrated directly into your product feed, it becomes a powerful lever for campaign structuring and bid management. Feedoptimise connects to Google Merchant Center v…

Structured data markup (such as schema.org and similar formats), plays a crucial role in helping Google Shopping and other platforms understand the content displayed on your product pages. While search and shopping bots can extract information from visible content, they might misinterpret what’s shown - for example, confusing a cross-sell product’s price for the main product price. Properly implemented structured data markup eliminates that ambiguity. When your product pages include accurate st…

Do you sell products that are sensitive to weather conditions - such as sunglasses, umbrellas, windproof clothing, or supplements and vitamins? Wouldn’t it be great if you could automate your product feed campaigns to boost certain items ahead of weather changes, helping you reach the right intent at the right time - before your competitors do? If so, you’re in the right place. Below, we’ll show you how to do this easily using Feedoptimise platform and the Weather Prediction Modifier. We’ll demo…

It’s official - in the US (and soon in other countries), you can now list your products with OpenAI ChatGPT using a product feed. And yes, we support it from day one! What this means: Your products can now: Appear in ChatGPT search results Be purchased directly inside ChatGPT How to get started: To get your products featured in ChatGPT search results and enable direct purchases inside ChatGPT, you’ll need to: Sign up as a Merchant Provide the feed in one of the supported formats: CSV, TSV, XML,…

In this guide, we will demonstrate 10 ideas for bulk AI image optimisations using our platform and Google Gemini: colour variants, new angles, lifestyle ↔ studio swaps, upscaling, smart crops, dynamic sale tags, subtle realism boosts, “add to look,” and full Shop-the-Look sets; everything powered by Feedoptimise + Google Gemini aka Nano Banana and saved/hosted directly under your own Google Cloud Storage account. Why this matters Great images convert better. But reshoots are slow, expensive, a…

Looking for a way to handle international product details automatically (with GeoIP) inside your Meta catalogue? Localised Meta feeds are your answer. A country or language feed is an extra data feed that you add on top of your primary feed. These local feeds hold translated and country-specific versions of your product data, including currency, pricing, and landing page preferences. When your catalogue includes this information, Meta can automatically show the correct version in your ads or sh…

If you spend your days tweaking product titles, checking Google Shopping disapprovals or wondering why last week's hero SKU suddenly dropped, you already know the chores of feed optimisation. What happens when you hand those tasks to a multimodal large‑language model? In a new YouTube walkthrough, Feedoptimise puts xAI's Grok 4 through 10 real‑world tasks. The result isn't just another AI demo; it's a blueprint any merchant or performance marketer can use today. Below is the play-by-play, alon…