The Feedoptimise Blog

The title is the single field Google reads most when it decides which queries your product can show for. Get it right and you widen the pool of searches you match, lift click-through rate, and lower your cost per click. Get it wrong and you bid on traffic that was never going to convert. There are two ways to build better titles at scale. The first is rules-based: you concatenate the attributes you already hold into a consistent, query-friendly structure. The second is AI-based: you hand the ra…

Google has just published a new set of optional product attributes for Merchant Center product feeds, called conversational attributes. The purpose is to give AI systems and conversational agents, including AI Mode in Search, a structured way to understand the nuances of your products that the traditional product data spec was never designed to express. This fits Google's broader move toward conversational, intent-driven shopping. Your feed is becoming the knowledge base that AI uses to answer…

Your Shopify store collects a huge amount of performance data every day. Sessions by country, conversion rate per product, bounce rate, on-site search queries, recommendation widget performance, returning customer behavior. Most of it sits inside Shopify's Reports section and never makes it into the decisions your advertising channels are making on your behalf. Feedoptimise can now pull any metric from any Shopify report directly into your product feed and turn that metric into a custom label.N…

Do you have a Shopify store with a large number of products and their variations? And a lot of metafields? Then perhaps you have noticed how painfully slow a full import of such stores may be. The reason behind lies in the nature of Shopify GraphQL Admin API rate limits. The richer the information your integration queries, the higher its cost in terms of API limit. As a result, an integration may be obliged to slow down drastically in order not to spend all its points quota too soon. In order t…

We've released an MCP (Model Context Protocol) server for Feedoptimise. If you use Claude or ChatGPT, you can now connect your Feedoptimise account and manage your product feeds by chatting instead of clicking around the UI. What MCP is MCP is an open standard that lets AI assistants talk to external systems through a consistent interface. The assistant adds a connector, authenticates, and from then on it can call tools on that server as part of a conversation. Both Claude and ChatGPT support…

YouTube Shopping lets eligible creators connect a store and show products directly on YouTube, including a channel shop, a product shelf under videos, and product links in descriptions. This guide covers the setup when your product catalogue lives in Google Merchant Center and you want those items available on your YouTube channel. Check YouTube Shopping eligibility To promote your own products on YouTube, your channel must meet YouTube's minimum requirements, including: You are in the YouTube…

In January 2026, Google unveiled the Universal Commerce Protocol, or UCP for short. Built alongside Shopify, Etsy, Wayfair, Target, and Walmart, and endorsed by over 20 companies including Visa, Mastercard, and Stripe, UCP gives AI agents a shared language for handling the full shopping journey. Then on March 19, Google announced a major expansion: three new capabilities that move UCP from basic single-item checkout toward a complete shopping experience inside AI surfaces. If you sell online, yo…

2026 is the year AI agents start doing operational work, and feed management is no exception. We’ve built the AI Feed Agent that can interpret your feed configuration, answer questions about rules and mappings, and help you diagnose and resolve issues faster. Why We Built an AI Feed Agent for Feed Management? Managing product feeds at scale is not just about exports. It is about understanding how data flows from source to mapping to channel, and being able to react quickly when something breaks.…

High-quality product shopping feed includes a comprehensive set of attributes, including product details and specifications. This has become even more important following Google’s recent announcement about Google Shopping becoming more agentic. To be considered by semantic algorithms and AI agents, it’s important to provide as many relevant details as possible so they can answer questions like “How heavy is this item?” or “Show me all vegan sports shoes in size 38.” Often, this data already exi…

Google is rolling out a set of changes that shift product discovery from keyword matching to conversational, intent-driven experiences. AI will directly suggest your products to potential buyers. Two parts matter most for retailers and agencies managing Google Shopping at scale: Business Agent on Google Search Business Agent is a new conversational experience on Google Search where shoppers can “chat” with a brand, like a virtual store associate. Google positions it as an evolution of the earlie…

Feed management in 2026 is less about producing “a feed” and more about running a data product: you are continuously modifying attributes, enriching missing fields, validating quality, and connecting changes to performance outcomes. The winning tools tend to behave like workflow engines, not export utilities. This post is a practical checklist of capabilities to expect when you evaluate feed management and optimisation platforms in 2026. It is written so you can lift sections directly into vendo…

Google Price Benchmark Report is one of the most actionable data sources available inside the Google Merchant Centre. It highlights how your product pricing compares to competitors and indicates the potential traffic uplift achievable if prices are adjusted. It's available for your popular or cross sold items and when this data is integrated directly into your product feed, it becomes a powerful lever for campaign structuring and bid management. Feedoptimise connects to Google Merchant Center v…

Structured data markup (such as schema.org and similar formats), plays a crucial role in helping Google Shopping and other platforms understand the content displayed on your product pages. While search and shopping bots can extract information from visible content, they might misinterpret what’s shown - for example, confusing a cross-sell product’s price for the main product price. Properly implemented structured data markup eliminates that ambiguity. When your product pages include accurate st…

Do you sell products that are sensitive to weather conditions - such as sunglasses, umbrellas, windproof clothing, or supplements and vitamins? Wouldn’t it be great if you could automate your product feed campaigns to boost certain items ahead of weather changes, helping you reach the right intent at the right time - before your competitors do? If so, you’re in the right place. Below, we’ll show you how to do this easily using Feedoptimise platform and the Weather Prediction Modifier. We’ll demo…