Google Product Listing Ads (PLA) Management & Optimisation
Google AdWords Product Listing Ads are search ads that help to advertise your products across Google Web Search as well as Google Shopping.
Product Listing Ads makes product advertisement more detailed and user friendly by bringing product image, price, title and a seller name into an Ad thus helping increase conversion rates.
Benefits of using Feed Optimise
FeedOptimise™ takes care of the entire Product Listing Ads data feed management and optimisaiton process for you, starting from feed creation, daily feed submission and updates, real-time performance tracking and optimisation as well as data quality monitoring.
We will provide you with:
Deep Real-Time Performance Analytics
We have created a proprietary real-time analytics system providing you with rich insight into all possible campaign metrics such as number of clicks and conversions at the deepest level, effects of price changes on the performance, Return of Investement and more.
Category, Brand and Product Level CPC Bidding
Our analytics system provides you with a tool allowing to manage entire PLA bidding making it extremely easy to specify bids across multiple levels. You can set bids for your entire campaign, category or brand as well as each individual product with a single click.
Return of Investment Optimisation
On top of the bids management our system can be `told` to take care of your campaign performance by removing products driving no revenue and focusing on products which proved to sell thus increasing Conversion Rates and boosting Revenue.
Frequent Data Updates and Quality Checks
Our system will make sure to update all your product informations as frequently as required in order to keep all info in sync with your inventory therefore making your Product Listing Ads as accurate as possible.
Multiple countries and currency support
By having a customer-base around the world we have an experience to support your international needs as well as local. Our system will track all separately thus making all performance reports relevant and transparent to each country.
- Google Product Ads Optimise & Manage your Products Ads and Google Shopping listing
- Marketplace Platforms Marketplaces Inventory Management and Reporting
- CSE Management & Submission Mapping/Categorization and Price Engines Feeds Submission
- Affiliate Marketing Networks Complete Affiliate Networks Product Feeds Management
- Facebook Page Storefront Convert your feed into an interactive Facebook Page Storefront
- Real-Time Tracking Track each sale, each customer as
it happens in real-time
- Product Feed Creation Website data extraction, data feed scraping and export
- Competitors Price Analysis Monitor and Analyse your Competitors prices
- Tag Management Control your Tracking and Marketing Tags with ease