We are pleased to present the Weather Forecast Modifier allowing you to segment your Google Shopping, Meta or any other shopping or social campaigns across a new set of dimensions enabling you to respond to changing marketing intents faster.
There are lots of use cases on how that modifier can empower your campaigns, the umbrellas and sunglasses labeling is just a quick example of how you can effectively respond to changing weather conditions and be ahead of the competition:
You can also create your regions by combining the cities - to represent the average temperature for the south of England, you could combine the following cities:
To give you lots of control over the forecasts, we are supporting up to 14 days ahead window for the following metrics:
- Feels-like temperature
- Wind speed
- Wind gust
- Wind direction
We believe that the Weather Forecast Modifier can greatly improve your various marketing campaign ROAS when combined with other signals such as content or performance inputs.