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Agency Feed Management Platform

Grow your agency's capabilities with a centralized solution for optimising, mapping, and scaling product feeds across every channel

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Managed Service

Extend capabilities without headcount. Our team handles feed operations, letting account managers focus on strategy.

  • Included in every plan

    Available with every account plan at no extra cost.

  • Rule Building & Logic Execution

    Simply share your strategy (e.g., "Exclude low-margin items"), and we will log in to build the complex filters, If/Then logic, and attribute mappings for you.

  • New Feeds Onboardings and Setups

    We handle the technical setup, mapping your existing data to the new channel's strict requirements to ensure a seamless launch.

  • On-Demand Error Resolution

    We help resolving errors and disapprovals ensuring your feeds remain error-free. Whenever you request assistance with an alert, our team steps in to perform comprehensive diagnostics.

Learning and Help Centre

Self-serve guides, manuals, and best practices for teams that prefer to manage the platform in-house

  • Manuals and reference docs

    Clear documentation for feeds, rules, mappings, and outputs, including expected formats and examples.

  • How-to guides and tutorials

    Step-by-step walkthroughs for common workflows, from onboarding a new client to building rules, validating outputs, and troubleshooting common issues.

  • Webinars and training sessions

    Live and recorded webinars covering workflows, new features, and practical examples, with time for Q and A.

Team Access Management

Governance for agencies. Granular permissions allow secure collaboration between teams and clients.

  • Role-Based Access Control (RBAC)

    Assign roles like "Admin" or "Read-Only" to prevent accidental logic changes by unauthorized users.

  • Client Partitioning

    Manage multiple clients under one login with isolated data views for security and confidentiality.

  • Unlimited seats

    Invite your whole team with no seat limits, while still controlling access with roles and permissions.

AI Feed Optimisation

Agency-ready LLM-powered feed content generation using leading models to improve titles, descriptions, categories, and attributes at scale

  • LLM-Powered Feed Attribute Optimisation

    Bulk-generate and rewrite product titles, descriptions, categories, and other attributes using leading language models such as OpenAI ChatGPT, Google Gemini, Anthropic Claude, xAI Grok, and open models, with client-specific prompt controls to customise outputs to your requirements.

  • High-Volume Variant Generation

    Create multiple title/description variants per SKU (short/long, keyword-first, category-first) to quickly iterate and improve performance.

  • Smart Attribute Completion

    Use LLM-assisted extraction to fill missing attributes (e.g., color, material, gender) from product text to increase coverage and match quality.

Platform Migrations

Agency-friendly migrations from competing feed platforms. We port rules, mappings, and catalogs with a safe cutover at no additional cost.

  • Competitor-to-Feedoptimise migrations

    We migrate your existing feed logic (rules, mappings, filters, labels) into Feedoptimise and validate output parity before switching.

  • Client onboarding & connector re-wiring

    We handle channel connections, app permissions, ownership changes, and multi-store setups. This is designed for agencies managing many client accounts.

  • Cutover, QA, and stability checks

    We run pre and post-launch audits for approvals, diagnostics, attribute coverage, and performance signals, then fix drift quickly as client data changes.

Feed Intelligence

Deep analytics and monitoring transform your feed into a strategic asset, moving beyond simple error checking

  • Ongoing Health Audits

    Analyze feed attributes across channels to spot errors, gaps, and drift over time with clear dashboards and change tracking.

  • Price Competitiveness Watch

    Monitor competitor pricing and alert or pause ads when products become uncompetitive.

  • Performance-Based Segmentation

    Label products by ROAS to bid up winners and suppress budget-draining items.

The Testing Lab

Run controlled experiments on your feed data to prove value and incrementally improve performance

  • A/B Title Testing

    Test different title structures (e.g., "Brand + Product") to statistically determine the winner.

  • Image Asset Testing

    Rotate feed images to identify which visuals drive the highest click-through rates.

  • Rule Logic Sandbox

    Test complex rules in a sandbox to see effects on SKUs before pushing changes live.

Revision History

Track every change with timestamps and user attribution, allowing instant rollbacks if needed

  • Restore Previous Version

    Revert to any previous version of your feed with timestamps and user attribution.

  • Change log and diffs

    Review what changed between revisions, including who made the change and when.

  • Version compare

    Compare two revisions to see added, removed, or changed fields.

Omnichannel Syndication

Centralize product data and syndicate flawlessly to thousands of global destinations, from search to social

  • Global Marketplace Connect

    Push optimized feeds to top performing channels like Google Shopping, Bing/Microsoft Shopping, affiliate networks, marketplaces, and comparison engines, meeting each platform’s taxonomy requirements automatically.

  • Social Commerce Native

    Format media and text specifically for social discovery on TikTok, Meta, and Pinterest.

  • Local Inventory Ads (LIA)

    Connect digital ads to store stock, enabling "Available Nearby" badges and local pricing.

Labelizer (Custom Labels)

Create custom labels for segmentation, for example bestsellers, margin tiers, seasonality, and clearance

  • Price & inventory segments

    Label products by sales, stock, price drops, or freshness (e.g., "bestseller", "low_stock", "new_in") to support campaign structure and bidding decisions.

  • Performance and profit buckets

    Create ROAS and margin tiers (e.g., "hero", "core", "tail") and pass them into PMax, Shopping, and reporting for consistent optimisation across clients.

  • Content-based rule labels

    Generate labels from content rules, for example collections, category and brand, and keywords in titles or descriptions.

  • Weather-based labels

    Generate labels from weather signals such as temperature, rain, clouds, wind or snow to support seasonal targeting and merchandising.

Reporting and Performance Analytics

Item-level reporting for feeds, ads, and commerce data, with flexible metrics and an audit-friendly view of performance

  • Import and consolidate metrics

    Bring in performance data from ad platforms, analytics, shopping carts, and custom sources to analyse results in one place.

  • Custom and computed metrics

    Add your own metrics and create new ones from formulas to match how you report across clients.

  • AI data analyst

    Ask questions in plain language and get item-level insights to support day-to-day optimisation and client reporting.

Bulk Changes & Shortcuts

Streamline setup time by copying and pasting mappings and rules across different feeds and accounts

  • Copy & Paste Mappings

    Instantly copy complex feed mappings to your clipboard and paste them into other feeds or accounts.

  • Cross-Account Replication

    Move successful setups between clients effortlessly by pasting configurations directly where needed.

  • Smart Shortcuts

    Save frequently used rule logic as shortcuts to quickly apply them to any new feed project.

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