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Managed Feed Service

A dedicated support team that helps you manage day-to-day feed operations to maximise growth efficiency across your channels

Feed Processing
Data Enrichment
Channel Sync
AI Optimisation
Rule Engine
Title Rewrites
Image Analysis
Smart Labeling
Product Matching
Category Mapping
Variant Grouping
Price Monitor
Stock Updates
API Gateway
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Managed Feed Operations

A dedicated team executes your feed strategy end‑to‑end, handling setup, optimisation, and ongoing changes
  • Included in every plan
    Managed Feed Operations is included in every Feedoptimise plan at no extra fee. Hand off day-to-day feed ops to us, or collaborate and make changes alongside.
  • Strategy to rules
    Share your goals and we build the filters, If/Then logic, and mappings that make them real.
  • AI enrichment
    We configure AI using models of your choice to improve titles, descriptions, and key attributes for each channel.

Account Setup & Onboarding

We help you get set up fast: connect data sources, configure access, and prepare exports so you can launch with confidence
  • Workspace setup
    We help configure roles, permissions, and account structure so teams can collaborate safely.
  • Source connections
    We assist with connecting your ecommerce platform and data sources and validating the incoming attributes.
  • Launch readiness
    We help set up exports, channel requirements, and QA checks so your first launch is smooth.
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Setting up your Feedoptimise account…
Preparing your account and workspace settings.

New Feed Onboarding

We launch new feeds quickly, mapped to your taxonomy, channel requirements, and performance targets
  • Setup & mapping
    We map your source data to required attributes, handle edge cases, and validate the output.
  • Template buildout
    We create channel templates and reusable rules so future feeds launch faster and stay consistent.
  • Launch support
    We test exports end‑to‑end, address initial warnings, and confirm your feed is approval‑ready.

Feed Management

Our platform and expert team maintain and evolve rules as products and channels change
  • Rule maintenance
    We update filters, mappings, and labels as your catalog and channel rules evolve, keeping outputs accurate.
  • Seasonal updates
    We adjust logic for promotions, new ranges, stock shifts, and pricing so feeds stay aligned to campaigns.
  • Performance actions
    On request, we recommend feed changes that support your ROAS and growth goals, with clear rationale and expected impact.
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Color extractor
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+100 more

Platform Migrations

We migrate feeds, rules, and catalogs away from competitors or between ecommerce carts, preserving your setup and performance with no downtime
MIGRATION COMPLETE
  • Platform switching
    We recreate your setup in Feedoptimise, porting rules and mappings and verifying parity.
  • Account transfers
    We handle client moves, ownership changes, and connector re‑wiring across carts and channels.
  • Post‑move QA
    We audit feeds after migration, checking data quality, approvals, and performance to fix any drift or gaps.

International Expansion

We prepare feeds for multi‑market rollouts, handling localisation, pricing, and policy compliance for each region
  • Multi‑currency feeds
    We create price feeds per market with correct rounding, currency conversion, and sale logic.
  • Language localisation
    We map and extract your existing translated content from your ecommerce platform into market-ready feeds.
  • Locale compliance
    We ensure shipping, tax, and landing pages match local policies and stable URL requirements.

Automated Content Optimisation

Rules + AI keep product content channel‑ready, optimised, and consistent at scale
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Feed Analytics

We analyse key attributes to spot gaps, outliers, and changes over time so you can act with confidence
  • Attribute insights
    Dashboards show coverage, consistency, and outliers across key fields, with drilldowns by channel and category.
  • Trend tracking
    We track how attributes change and flag drift that could impact eligibility or performance.
  • Custom views
    We build reports tailored to your KPIs and data model, so teams align on the same metrics.
In stock items
5.3k
Good titles
99%
Good descriptions
98%
Items on sale
33%

A/B Testing

We set up and run controlled experiments on feed attributes to improve performance, with safe rollouts and clear readouts
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  • Experiment design
    We help you define hypotheses and set up variants on titles, images, labels, or pricing signals to isolate impact.
  • Variant rollout
    We schedule safe rollouts, keep clean version control, and avoid disrupting live campaigns.
  • Results readout
    We help you set up reporting and interpret results, with a clear view of winners, confidence level, and next steps.

Monitoring & Alerts

We set up automated monitoring and alerts across channels, and help address issues when something changes
  • Health monitoring
    We configure monitoring for disapprovals, policy issues, and attribute errors per channel with clear prioritisation.
  • Change alerts
    We set alerts for sudden shifts in key and custom attributes before they impact your spend.
  • On‑demand help
    We help investigate and resolve alerts, explain the root cause, and update rules or data to fix them.

Error Resolution & Diagnostics

When issues hit performance or eligibility, our team helps investigate, diagnose, and resolve them across Google, Meta, and other channels
  • Disapprovals & policy issues
    We help resolve disapprovals and policy flags by identifying the cause and updating data, rules, or mappings to fix them.
  • Merchant Center investigations
    We support Merchant Center investigations and diagnostics (item issues, feed processing, account checks) and guide you through next steps.
  • On-site root-cause checks
    We investigate issues beyond the feed too e.g. on-site checks like landing pages, structured data, pricing/availability, tracking pixels, and policy signals.

Glass Box Change History

Every change is visible and attributable, with a full audit trail and one-click rollback when you need to reverse anything
  • Rollback any change
    Restore any previous feed version instantly, every update is time-stamped and linked to who made it.
  • Auditable change log
    See a clear, chronological record of rule and output changes, including what changed, when, and by whom.
  • Compare revisions
    Diff any two revisions to review added, removed, or modified attributes before approving or reverting.
11 Nov 2025 11:33:33

Source import: Shopify → normalized `id`, `title`, `description`, `price`, `availability`.

Field mapping: `product_type` → Google `product_type` with category fallback.

13 Nov 2025 09:18:41

Title optimiser: prepend brand, remove duplicate color/size tokens, trim to 150 chars.

16 Nov 2025 14:24:17

Image rules: prefer `image_1`, fallback to `image_link`; blocked placeholders + low-res.

Auto-append UTM params for channel attribution.

22 Nov 2025 08:31:09

GTIN/MPN fixer: strip non-digits, validate length, route invalid GTINs to MPN-only.

Variant grouping: generate stable `item_group_id` from parent SKU.

28 Nov 2025 19:39:52

Stock sync: set `availability` to `out_of_stock` when inventory ≤ 0; keep `price`.

Exclude rule: hide products with margin < 8% from paid channels.

02 Dec 2025 09:47:26

Custom labels: `custom_label_0` = season, `custom_label_1` = margin bucket, `custom_label_4` = best-seller.

09 Dec 2025 17:55:58

Channel export: Google Shopping + Meta Catalog; split by country + currency.

Feed audit: fixed 12 missing `shipping_weight` values using product defaults.

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