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Global Product Feed Management for Every Channel

Create, optimise, and deliver product feeds for Google Shopping, Meta, TikTok, Microsoft Bing and 3500+ shopping channels and affiliate networks

AWIN
Bing
Instagram
TikTok
Increasingly
Pinterest
Amazon
Kickdynamic
Rakuten
Impact
Facebook
Google Merchant Center
Snapchat
Listrak
Meta
Custom feed formats
X
Klaviyo
Kelkoo
Reviews io
Pepperjam
Google Shopping
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Build product feeds in any format your channel requires

Use built-in templates for popular shopping channels or create custom feed formats with full control over fields, structure, and naming conventions

  • Predefined channel templates

    Start from ready-made templates for Google Shopping, Meta, TikTok, Pinterest, Amazon, Bing and 3500+ shopping channels and affiliate networks. Each template ships with the correct attribute mapping, file format, and field naming convention required by the destination.

  • Custom feed formats

    Create product feed templates in XML, CSV, TSV, JSON, or any other format. Define attribute names, output structure, and field rules to match a partner specification or an internal system.

  • Reusable mappings and shortcuts

    Save feed configurations, attribute mappings, and analyser rules as reusable assets and copy them across feeds in a few clicks. Useful when scaling across multiple stores, regions, or channels.

Publish and deliver product feeds to any channel

Send your product feeds to shopping channels, affiliate networks, and partners using whatever connection method they support

  • Hosted feed URLs

    Host your product feed under a custom URL with optional Basic Auth. Channels like Google Merchant Center and Meta Commerce Manager pull feeds from URLs on a schedule, so this covers most setups out of the box.

  • FTP, SFTP, and cloud storage

    Push product feeds automatically to FTP and SFTP servers or to cloud buckets in AWS S3, Google Cloud Storage, and Microsoft Azure. Common for affiliate networks such as AWIN, Rakuten, Impact, and ShareASale.

  • Direct API integrations

    Send product data straight into channel APIs, including the Google Content API for Shopping, removing the need for file generation and scheduled imports.

Modify product feed data at scale

Optimise and enrich feed content and attributes in bulk using rule-based modifiers, with real-time preview before any change goes live

  • Bulk transformations across the feed

    Apply specialised formulas to modify product data at scale: extract attributes from titles or descriptions, convert units, detect colors and sizes, validate fields, and pull data from remote files.

  • Real-time preview

    See how every modification affects your feed before it ships. Build complex chains of rules and verify the output against any item without breaking the live feed.

  • A/B test feed variants

    Toggle modifiers on or off, schedule them, or run variants against each other to identify which feed version drives better performance on your shopping channel.

Override product feed attributes without changing your store

Edit attributes for the feed only, leaving the source data on your e-commerce platform untouched

  • Rule-based overrides

    Override product attributes in bulk using rules based on category, brand, price band, or any other field already in your feed.

  • External and internal sheets

    Pull override values from Google Sheets, CSV files, cloud storage, or built-in spreadsheets. Useful for promotional copy, seasonal pricing, or data that does not exist in your store backend.

  • Per-item edits in the catalog

    Change attributes on a single product without touching the rest of the feed. Source data on your store stays as-is while the feed sent to the channel reflects your edits.

Product feed management FAQ

Common questions about product feed creation, management, and optimisation across shopping channels

  • What is a product feed?

    A product feed is a structured file containing your product data, including titles, descriptions, prices, images, GTINs, and availability. Shopping channels and ad platforms read this file to display your products in ads, organic listings, and shoppable posts.

  • What is the difference between a product feed and a shopping feed?

    The terms are often used interchangeably. A shopping feed usually refers to a product feed sent to a shopping channel such as Google Shopping or Bing Shopping, while a product feed can also describe data sent to affiliate networks, marketplaces, email platforms, or internal systems.

  • Which feed formats does Feedoptimise support?

    All common formats including XML, CSV, TSV, JSON, and TXT. The platform also supports channel-specific schemas such as Google Merchant Center XML, Meta product catalogue, and any custom partner specification.

  • How often can I refresh my product feed?

    Feed refresh schedules can run from once a day up to multiple times per hour. Most retailers refresh between 4 and 24 times daily based on how frequently pricing and stock change in their catalog.

  • Can I create multiple feeds from a single product source?

    Yes. You can build separate feeds for different channels, countries, languages, or product subsets from the same source data. Each feed has its own attribute mappings, modifiers, filters, and delivery method.

  • Do I need technical skills to manage product feeds?

    No. The platform provides a visual interface for mappings, modifiers, and rules, so non-technical users can manage feeds end-to-end. For advanced setups, an API and rule expressions are available, and managed feed operations are included in every plan at no extra cost.

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