Feedoptimise
Feedoptimise
menu
Start your 7 days free trial

WooCommerce Feed Management & Optimisation

Create and optimise product feeds for Google Merchant Center, Meta, TikTok and 1,000+ channels from your WooCommerce store

woo.wordpress.com
woocommerce Logo
app.feedoptimise.com
Google Shopping Logo
Meta Catalog Logo
TikTok Catalog Logo
Amazon Marketplace Logo
Bing Shopping Logo
Pinterest Ctaalog Logo
Instagram Logo
Google Merchant Center Logo
AWIN Logo
Criteo Logo
Snapchat Logo
…
Woocommerce product data syncing to Feedoptimise and distributing across Google Shopping, Meta, TikTok and other advertising channels
Start your 7 days free trial

Connect Your WooCommerce Store and Start Managing Feeds in Minutes

Install our free WordPress plugin and sync your entire WooCommerce product catalog with a single token

  • Free WordPress Plugin

    Install the Feedoptimise plugin directly from the WordPress Plugin Directory at no cost. Add your Secret Token in the plugin settings and the connection is live. No custom API development, no third-party app dependencies.

  • Token-based authentication

    Generate a Secret Token inside your Feedoptimise account, paste it into the plugin's settings page in WordPress admin, and your WooCommerce store connects immediately. The plugin communicates securely with the Feedoptimise platform without exposing your WordPress credentials.

  • Scheduled product sync

    Set automatic data refreshes at the intervals you need. Every sync pulls the latest product changes, new items, price updates and stock movements from your WooCommerce store into Feedoptimise.

WooCommerce Product Attributes for Complete Feed Coverage

Pull every core field, variation, custom field, taxonomy, shipping zone and plugin-extended attribute from a single connection

  • Core product data and all variations

    Import standard WooCommerce fields including titles, descriptions, prices (with and without tax), images, stock quantities and SKUs. Simple, variable, grouped and external product types are all supported. Every variation of a variable product comes through with its own price, stock level, image and attributes.

  • Custom fields and plugin-extended data

    WooCommerce stores often rely on plugins like ACF (Advanced Custom Fields), YITH, or custom post meta to store product data that WooCommerce's core fields do not cover. Feedoptimise reads all custom fields and post meta attached to products and variations, so data like material composition, country of origin or care instructions flows into your feeds without manual export.

  • Categories, tags and custom taxonomies

    Pull your full WordPress category hierarchy, product tags and any custom taxonomies registered by your theme or plugins. Map them directly to channel category fields, use them in filter rules, or combine them to generate structured product types for Google Shopping.

  • Shipping zones, methods and tax rates

    Access WooCommerce shipping zone configurations, shipping methods and tax rate data alongside your product catalog. Use shipping eligibility or regional tax details to build conditional logic in your feeds, such as excluding products from channels where you cannot fulfil delivery.

Multi-Language and Multi-Currency Support for WooCommerce Feeds

Pull translated content, localised pricing and currency-specific URLs from WPML, Polylang and other popular WooCommerce localisation plugins

  • WPML and Polylang integration

    If your WooCommerce store uses WPML or Polylang to manage translations, Feedoptimise pulls translated product titles, descriptions and other text fields for each language version. Build separate feeds per language or combine them into a single multi-language feed, depending on the channel.

  • Multi-currency product data

    WooCommerce stores running multi-currency plugins can export prices in each configured currency. Feedoptimise picks up these currency-specific values so your feeds display the correct price for each target market, without manual conversion or formula-based workarounds.

  • Localised product URLs

    When your WooCommerce store serves different URLs per language or region (e.g. /fr/produit/ or a subdomain), Feedoptimise generates the correct landing page links for each feed. Shoppers land on the right language and currency version of your storefront.

  • AI-powered translation fallback

    For languages where your store does not yet have translations, use Feedoptimise's built-in AI translation tools to generate titles and descriptions directly within the platform. No need to install additional translation plugins or manage content outside your feed workflow.

WooCommerce Feed Management for Every Advertising Channel

From a WooCommerce Google Shopping feed for Performance Max to a Meta catalog for dynamic ads or a TikTok product feed, Feedoptimise provides pre-built templates and validation for over 1,000 channel specifications

  • WooCommerce Google Shopping & Google Merchant Center Feeds

    Map WooCommerce products and variations to Google's product data specification, including identifiers like GTIN and MPN, tax and shipping attributes. Built-in validation flags issues before you submit to Google Merchant Center. Supplemental feed support lets you layer additional data on top of what's already in Merchant Center, all managed alongside your primary feed.

  • WooCommerce Meta Product Catalog Feeds

    Generate catalog feeds for Meta dynamic ads, Facebook Shops and Instagram Shopping from your WooCommerce data. Inventory and pricing stay current with each sync. Feed-level rules let you adjust categories, custom labels and product descriptions specifically for Meta placements without changing what other channels receive.

  • WooCommerce TikTok Catalog Feeds

    Create product feeds formatted for TikTok Shop and TikTok Ads catalog specs. WooCommerce does not natively output attributes like video links or age group in a feed-ready format, but Feedoptimise lets you map, generate or enrich these fields using your existing product data, custom fields or AI tools.

  • 1,000+ Feed Templates & Custom Formats

    Pre-built templates cover Amazon, Bing, Pinterest, Snapchat, Criteo, Awin and hundreds more. If your target channel is not in the template library, build a fully custom feed in XML, CSV, TSV or JSON with complete control over field naming, structure and output format.

AI-Powered WooCommerce Feed Optimisation

Enrich, rewrite and generate product attributes across your WooCommerce catalog using leading AI models and an agentic feed assistant

  • Fill the gaps in your WooCommerce product data

    WooCommerce gives you flexibility in how you structure product data, but that often means fields like Google product category, detailed product types or standardised colour values are missing or inconsistent. AI enrichment generates these attributes across your entire catalog. Build structured product types from your category hierarchy, rewrite titles with variation-level detail from custom fields, and populate custom labels, colours or size values. Powered by OpenAI, Anthropic Claude, Google Gemini and xAI, with full model selection.

  • AI image analysis and generation

    Extract product attributes like colour, pattern, style or brand directly from your WooCommerce product images using AI vision models. Transform product imagery at scale: generate on-model shots, create colour variants, convert lifestyle images to studio backgrounds, upscale low-resolution photos and smart-crop to meet channel dimension requirements.

  • AI Feed Agent

    An agentic AI assistant that understands WooCommerce's data model. AI Feed Agent audits your feeds for unmapped custom fields, flags variations missing GTINs or barcodes, diagnoses Google Merchant Center disapprovals tied to missing categories or incomplete tax data, and recommends filter rules based on your WooCommerce categories and product attributes.

WooCommerce Feed Managed Service & Hands-On Support

Run the platform yourself or let our team handle your WooCommerce feed setup, rules and ongoing optimisation at no extra cost

  • Self-managed with full control

    Every feed, mapping, filter and rule is accessible through the Feedoptimise interface. No coding required. The platform is built for marketing teams and WooCommerce store owners who want direct control over their product feeds.

  • Rule Building & Logic Execution

    Tell us what you need (e.g. "exclude out-of-stock variations" or "only include products in the Summer Sale category") and our team configures the filters, conditional logic and attribute mappings inside Feedoptimise on your behalf.

  • New Channel Onboarding

    Our team sets up new channel feeds from your WooCommerce data end to end, mapping products, variations, custom fields and localised content to each channel's attribute requirements.

  • On-Demand Error Resolution

    Google Merchant Center disapprovals, Meta catalog warnings or validation errors from other channels: our team diagnoses the root cause and resolves it, keeping your WooCommerce product feeds running without interruption.

WooCommerce Feed Migrations

Moving to Feedoptimise from another feed tool, or migrating your store to WooCommerce from a different platform? We manage the full transition with zero downtime

  • Feed tool migration

    Switching from another feed management platform? We replicate your existing rules, attribute mappings and channel configurations inside Feedoptimise, then verify full parity with your current setup before the cutover.

  • Platform migrations to WooCommerce

    Moving your store to WooCommerce from Shopify, Magento or another cart? We reconnect your product data source, remap attributes to align with WooCommerce's data structure, and keep all channel feeds running throughout the transition.

  • Post-migration QA

    After every migration we audit feeds end to end: data quality, channel approval status, variation coverage, custom field mappings and localisation settings. Any drift or gaps get caught and fixed before they affect your live campaigns.

WooCommerce Feed Performance & Reporting

Combine your WooCommerce product and order data with advertising metrics from Google Ads, Analytics and custom sources to build performance-driven feeds

  • Custom Labels from Any Data Source

    Import metrics from Google Ads, Google Analytics, WooCommerce order reports or any CSV file, then use that data to create custom labels. Segment products by ROAS, conversion rate, margin, sell-through rate or whichever metric drives your bidding and budget decisions.

  • Cross-Source Analytics

    Bring WooCommerce order and stock data together with ad platform metrics in a single view. Identify products draining budget, surface top sellers and spot inventory mismatches, without switching between WooCommerce reports and ad dashboards.

  • Performance-Based Feed Rules

    Turn your product segments into automated feed actions. Suppress low-ROAS products, prioritise high-margin items, or apply different titles and descriptions per performance tier. Rules update dynamically each time fresh data syncs from your connected sources.

Frequently Asked Questions

Common questions about WooCommerce product feed management with Feedoptimise

  • How do I connect my WooCommerce store to Feedoptimise?

    Install the free Feedoptimise plugin from the WordPress Plugin Directory. In your WordPress admin, go to Settings > Feedoptimise and enter the Secret Token generated in your Feedoptimise account. The plugin establishes a secure connection and your product catalog starts syncing immediately.

  • What WooCommerce data does Feedoptimise import?

    Feedoptimise imports all core WooCommerce product fields, variations (with individual prices, stock and images), custom fields and post meta, product categories, tags, custom taxonomies, shipping zones, shipping classes, tax rates and weight/dimension data. Custom fields added by plugins like ACF, YITH or any other extension come through automatically.

  • Does Feedoptimise support WooCommerce variable products?

    Yes. Every variation of a variable product is imported with its own SKU, price, stock quantity, image and attribute values. You can output variations as individual product rows in your feeds or group them under the parent product, depending on the channel's requirements.

  • How do I create a Google Shopping feed from WooCommerce?

    Connect your WooCommerce store with the plugin, then create a new feed in Feedoptimise and select the Google Shopping template. The platform maps your WooCommerce fields to Google's required and optional attributes. Adjust mappings as needed, apply filters, run validation to catch errors, and submit to Google Merchant Center.

  • Can I manage my Google Merchant Center feed from WooCommerce with Feedoptimise?

    Yes. Feedoptimise maps your WooCommerce data to Google's product data specification, covering required identifiers (GTIN, MPN), shipping and tax attributes. Both primary and supplemental feeds are supported. Built-in validation catches problems like missing identifiers or incorrect tax values before they trigger disapprovals.

  • Does Feedoptimise support multi-language WooCommerce stores?

    Yes. If you use WPML, Polylang or another translation plugin, Feedoptimise pulls translated product content for each language. You can generate separate feeds per language or combine languages in one feed. For products without translations, the platform's AI tools can generate translated titles and descriptions.

  • How often does my WooCommerce product data sync?

    You control the sync schedule. Most merchants sync multiple times per day to keep stock levels, pricing and new products current across all channels. Each sync pulls the latest data from your WooCommerce store into Feedoptimise. This feed automation keeps your multichannel product listings accurate without manual product exports.

  • Do I need a developer to set up WooCommerce feeds?

    No. The WordPress plugin installation takes a few minutes and the Feedoptimise interface handles all feed configuration, mappings and rules without code. If you want a hands-off setup, our managed service team builds and maintains your feeds at no additional cost.

  • Can I switch to Feedoptimise from another WooCommerce feed plugin?

    Yes. We handle full migrations from other feed software and WooCommerce feed plugins. Our team recreates your rules, mappings and channel configurations inside Feedoptimise and verifies parity before cutover. Your live feeds continue running without interruption throughout the process.

  • Does Feedoptimise support custom fields and ACF data from WooCommerce?

    Yes. The plugin reads all post meta and custom fields attached to your WooCommerce products and variations, regardless of which plugin created them. This includes ACF fields, YITH plugin data, custom meta added by your theme, and any other structured data stored at the product or variation level.

Start your 7 days free trial