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Magento Feed Management & Optimisation

Manage, optimise and sync your Magento 2 product feeds across Google Shopping, Meta, TikTok and every major channel

Compatible with both Adobe Commerce and Magento Open Source.

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Magento product data syncing to Feedoptimise and distributing across Google Shopping, Meta, TikTok and other advertising channels
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Connect Your Magento Store in Minutes

Install our free Magento 2 plugin via Composer and start syncing your product data with minimal configuration

  • Free Magento 2 Plugin

    Install the Feedoptimise CatalogExport module from Composer with a single shell command. The plugin works with both Adobe Commerce and Magento Open Source, is lightweight and runs without affecting your store's performance. No licence fees, no recurring plugin costs.

  • Simple developer setup

    Your developer runs a single Composer command, enables the module and enters a security token in the Magento admin panel under Stores > Configuration > Feedoptimise > Catalog Export. Setup takes minutes, and once installed, Feedoptimise confirms the connection is working and begins extracting your catalog data.

  • Continuous sync

    Feeds stay current through scheduled syncs that pull the latest catalog edits, new products and MSI stock changes from your Magento installation.

Pull Every Product Attribute Magento Offers

Access all core fields, custom attributes, configurable product variants, MSI inventories, categories and more from a single connection

  • Core product details and configurable variants

    Retrieve all standard product attributes including names, descriptions, prices, images, SKUs and stock levels. Configurable products are grouped with their child simple products, so variants stay linked to their parent. This keeps imported item counts lower while preserving every variant's data for your feeds.

  • Custom attributes and attribute sets

    Access every custom attribute you've created in Magento, regardless of attribute set. Whether you store material types, care instructions, sizing charts or any other structured data in custom EAV attributes, it all flows into your Magento data feed.

  • MSI (Multi-Source Inventory) support

    Pull inventory quantities from every MSI source configured in your Magento installation. Use per-source stock data to build smarter feeds, for example by filtering products based on warehouse availability or setting stock status by location within your mappings.

  • Categories, tier pricing and related products

    Pull full category paths, tier pricing structures, related products, cross-sells and up-sells. Use this data in your feed mappings to build category trees, apply bulk pricing logic or enrich product listings with complementary item references.

Full Multi-Store and Multi-Website Support

Pull store-specific pricing, currencies, translations and localised URLs for every store view you operate

  • Multi-website and multi-store data extraction

    Retrieve product data for every store view configured in your Magento installation, including store-specific pricing, currency values and attribute overrides, so your feeds reflect what shoppers see in each storefront.

  • Store-specific landing page URLs

    Generate product links that direct shoppers to the correct store view, ensuring they land on the right localised experience with the correct currency and language settings.

  • All store views from a single source

    One Composer-installed plugin covers every website and store view in your Magento instance. Product data for all storefronts flows through a single connection, ready to be mapped independently to as many feeds as you need.

  • Translations and localised content

    Product names, descriptions and other translatable attributes from each Magento store view come through with every sync. Where translations are incomplete or not yet available, Feedoptimise's AI translation tools can generate them on the fly so every localised feed ships with the right content.

Magento Feeds for Every Advertising Channel

Publish optimised Magento product feeds to Google, Meta, TikTok and over 1,000 other advertising and marketplace platforms

  • Magento Google Shopping Feed & Google Merchant Center

    Map your Magento 2 Google Shopping feed to Google's product data specification, including GTIN, shipping and tax attributes. Built-in validation flags Magento Google Merchant Center disapprovals before submission, and supplemental feed support lets you enrich data already in Merchant Center.

  • Magento Meta Feed Management

    Generate Meta product catalog feeds from your Magento store for dynamic ads, Instagram Shopping and Facebook Shops. Inventory and pricing stay in sync with each scheduled refresh, and feed rules let you tailor categories, custom labels and descriptions for Meta without affecting other channels.

  • Magento TikTok Feed Management

    Build TikTok-ready feeds from your Magento catalog, mapped to TikTok Shop and TikTok Ads catalog specifications. Includes attributes like video links and age group that Magento doesn't natively surface in a feed-ready format.

  • 1,000+ Feed Templates & Custom Formats

    Over 1,000 pre-built channel templates covering Amazon, Bing, Pinterest, Snapchat, Criteo, Awin and beyond. If your channel is not in the library, create a custom feed in XML, CSV, TSV or JSON with your own field names, structure and output format.

AI-Powered Magento Feed Optimisation

Use generative AI from OpenAI, Anthropic, Google and xAI to enrich, rewrite and generate product attributes across your Magento catalog

  • Enrich every attribute in your Magento feed

    Magento's EAV model offers flexibility, but feeds often end up with sparse or inconsistent data across attribute sets. AI enrichment addresses this across your catalog. Rewrite titles using custom EAV fields, generate missing descriptions from structured catalog data, extract Google product categories from your Magento category tree, and enrich colours, size labels, custom labels or any other field. Powered by OpenAI, Anthropic Claude, Google Gemini and xAI, with full model selection across each provider.

  • AI image enrichment and extraction

    Point AI vision models at your Magento product image galleries to extract attributes such as colour, pattern, material or brand. Generate new image variants at scale, including on-model shots, studio background swaps, colour alternatives, upscaling and smart crops sized to each channel's requirements.

  • AI Feed Agent

    An agentic AI assistant that understands Magento's catalog structure. AI Feed Agent audits feeds for missing EAV attributes, flags configurable products where child variants lack required data, diagnoses channel disapprovals tied to issues like visibility settings or store view mismatches, and suggests rule configurations based on your attribute sets.

Magento Feed Support & Managed Service

Run feeds yourself with full access to every tool, or hand operations over to our team who will manage your Magento feed setup, rules and ongoing optimisation at no extra cost

  • Self-managed with full control

    Designed for marketing teams and Magento store owners to operate without ongoing developer involvement. You control all feed configurations, rules and optimisation tools through the Feedoptimise interface.

  • Rule Building & Logic Execution

    Would rather not build rules yourself? Describe what you need, such as "remove products outside my Summer category" or "only advertise configurable products where at least one simple child is in stock", and our team sets up the filters, logic and mappings on your behalf.

  • New Channel Onboarding

    When you expand to a new advertising or marketplace channel, our team configures the feed from scratch, mapping your Magento products, configurable variants, EAV attributes and store-view data to the channel's specification so it is ready to go live.

  • On-Demand Error Resolution

    Channel disapprovals and catalog warnings happen. When they do, whether it is a Google Merchant Center rejection, a Meta feed error or a TikTok validation failure, our team investigates the root cause and fixes it so your Magento feeds stay approved and active.

Magento Feed Migrations

Switching to Magento or moving to Feedoptimise from another feed tool?

  • Feed platform switching

    Switching from another feed management tool? We replicate your current rules, attribute mappings and channel configurations inside Feedoptimise, then run a side-by-side comparison to confirm output parity before making the switch.

  • Cart migrations to Magento

    Moving your store to Magento from Shopify, WooCommerce or another cart? We reconnect your product data source, remap attributes to match Magento's EAV model and catalog hierarchy, and verify each feed continues delivering approved data to every channel.

  • Post-migration QA

    Once a migration is complete, we run a full audit across every feed: data accuracy, channel approval status, configurable product coverage and store view alignment. Any inconsistencies are resolved before they reach your live campaigns.

Magento Feed Performance & Reporting

Layer advertising metrics from Google Ads, Analytics and custom data sources on top of your Magento catalog to build feeds driven by real performance data

  • Custom Labels from Any Data Source

    Bring in advertising metrics from Google Ads, Google Analytics, Magento's built-in reports or any uploaded CSV, then turn that data into custom labels. Group products by ROAS, margin, conversion rate, sell-through or whichever KPI drives your bidding and budget decisions.

  • Cross-Source Analytics

    Bring Magento sales, stock and order data together with ad platform metrics in one place. Identify products that drain budget, highlight top performers and flag inventory mismatches, without switching between the Magento admin and your advertising dashboards.

  • Performance-Based Feed Rules

    Act on your segments without manual work. Exclude low-ROAS products from feeds, prioritise high-margin SKUs and tailor titles or descriptions for each performance tier. Rules refresh each time new data syncs from Google Ads, Analytics or your uploaded metric files.

Frequently Asked Questions

Common questions about managing Magento product feeds with Feedoptimise

  • How do I connect my Magento store to Feedoptimise?

    Install the free Feedoptimise CatalogExport plugin via Composer, enable it, and enter the security token we provide in your Magento admin panel under Stores > Configuration > Feedoptimise > Catalog Export. No custom API integration or third-party service required.

  • What Magento data does Feedoptimise import?

    All core product attributes, configurable product variants grouped under their parent, custom EAV attributes, images, categories, tier pricing, MSI inventory sources, related products, cross-sells, up-sells, store-view translations and more.

  • Does Feedoptimise support Magento's Multi-Source Inventory (MSI)?

    Yes. Feedoptimise pulls stock quantities from every MSI source configured in your Magento installation, so you can filter or segment products by warehouse-level availability.

  • Can I manage my Google Merchant Center feed from Magento with Feedoptimise?

    Yes. Feedoptimise maps your Magento data to Google's product data specification, supports supplemental feeds and validates your feed for disapprovals before submission.

  • How does Feedoptimise handle configurable products?

    Configurable products are imported with their child simple products grouped under the parent. This keeps item counts manageable while preserving every variant's individual attributes for feed mapping.

  • How often does my Magento product data sync?

    You can schedule automatic syncs at intervals that suit your business. Stock levels, pricing and new products are updated with each sync. This feed automation removes the need for manual product exports and keeps your product listings current across every channel.

  • Does my developer need to stay involved after setup?

    No. Once the plugin is installed and connected, marketing teams and store owners can run the platform on their own. If you'd prefer hands-off management, our managed service team can build and maintain your feeds for you at no extra cost.

  • Can I switch to Feedoptimise from another feed management tool?

    Yes. We handle full migrations from other Magento feed extensions and feed software, recreating your rules, mappings and multichannel configurations with no downtime to your live feeds.

  • Does Feedoptimise support Magento multi-store and multi-website setups?

    Yes. All store views and websites are accessible from one plugin installation. You can pull store-specific pricing, translations and URLs for each view and map them independently across your feeds.

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