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Google Shopping CSS Partner

List your products under our Comparison Shopping Service for lower CPCs and advanced feed optimisation

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Benefits of listing with a Google CSS partner

List your products through our Comparison Shopping Service to lower your Google Shopping costs and access advanced feed optimisation tools

  • What is a Google CSS partner?

    A Google Comparison Shopping Service (CSS) partner is a certified platform that lists and advertises products in Google Shopping on behalf of merchants. The programme was introduced in the EU and UK following a European Commission ruling, allowing third-party services to compete in Shopping ad auctions alongside Google's own CSS.

  • Lower cost-per-click on Google Shopping

    As a certified Google CSS partner, we remove Google's built-in margin from the auction. This means your full bid enters the auction, potentially reducing your CPC by up to 20% compared to listing through Google Shopping directly. Available across the EU and UK.

  • AI feed optimisation tools included

    Use AI tools built into the platform to improve product titles, descriptions, and attributes across your feed. Optimisations are applied continuously and tailored to each channel's requirements.

  • Full feed management platform

    Manage, transform, and distribute your product feeds to Google Shopping and other channels from a single platform. Supports multiple sources, custom rules, filters, and automated scheduling.

  • Hands-on support

    Our team is available to help with feed setup, Merchant Centre issues, and campaign configuration. Support is included across all plans.

Featured Stores Listing with Feedoptimise

Some of the stores which can be found under our Comparison Shopping Service

Frequently Asked Questions

Frequently asked questions about our Google Comparison Shopping Service

  • What is a Google Comparison Shopping Service (CSS)?

    A Comparison Shopping Service is a Google-approved platform that can list and advertise products in Google Shopping on behalf of merchants. The CSS programme was introduced in the EU and UK following a European Commission ruling. Instead of advertising solely through Google Shopping's own CSS, merchants can choose to list through an external CSS partner like Feedoptimise.

  • Is Feedoptimise a certified Google CSS partner?

    Yes. Feedoptimise is a certified Google CSS partner. You can verify our status directly on Google's Comparison Shopping Partner Portal.

  • How does the CPC discount work?

    Google Shopping applies a margin to bids placed through its own CSS. When you list through Feedoptimise, that margin is removed, so your full bid enters the auction. For example, a €1.00 bid through Google Shopping enters the auction at roughly €0.80. Through our CSS, the full €1.00 is used. This can result in up to 20% lower cost-per-click or stronger ad placement for the same budget.

  • Which countries does Feedoptimise CSS cover?

    The Google CSS programme is available across the EU and UK. This includes Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

  • Can I use my own Google Ads account with your CSS?

    Yes. You keep full control of your Google Ads account and campaigns. We provide a Merchant Centre account linked to our CSS, and your Shopping campaigns run through your existing Google Ads setup as normal.

  • How much does it cost?

    Listing under our CSS in Europe is included for free across any of our feed management platform plans.

  • Can I use your CSS without using your feed management platform?

    Yes. You will need to sign up for a platform plan based on your product count. Use of the platform itself is optional, but pricing remains the same, as outlined for one feed and one source on the chosen plan.

  • Can I use multiple CSS partners at the same time?

    Yes. Google allows merchants to work with more than one CSS simultaneously. Adding Feedoptimise alongside your existing CSS or Google Shopping does not affect your current campaigns.

  • How do I get started?

    Sign up for a platform plan, and we will set up a Merchant Centre account under our CSS for your store. Once your product feed is connected, your Shopping campaigns will run through our CSS. The process typically takes a few minutes.

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