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Shopify Feed Management & Optimisation

Manage, optimise and sync your Shopify product feeds across Google Shopping, Meta, TikTok and every major channel

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Shopify product data syncing to Feedoptimise and distributing across Google Shopping, Meta, TikTok and other advertising channels
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Connect Your Shopify Store and Start Managing Feeds in Minutes

Install our free Shopify app and start syncing your product data with zero configuration

  • Free Shopify Exporter App

    Install the Feedoptimise Products Exporter app directly from the Shopify App Store at no cost. The app handles authentication and data access automatically, so there's no need for API keys, custom scripts or developer involvement.

  • One-click setup

    Once installed, connect your Shopify store to the Feedoptimise platform with a single click. Your full product catalog begins syncing immediately, ready for feed creation and optimisation.

  • Continuous Shopify feed sync

    Schedule automatic data refreshes to keep your feeds up to date with the latest product changes, new arrivals and stock updates from your Shopify store.

Shopify Product Attributes for Complete Feed Management

Access all core fields, variants, metafields, collections, tags, shipping profiles, markets, translations and more from a single connection

  • Core product details and all variants

    Retrieve all standard product attributes including titles, descriptions, prices, images, inventory levels and SKUs. Full support for Shopify's expanded variant limit ensures nothing gets left behind.

  • Metafields and metaobjects

    Access all custom metafields and metaobject references across both products and variants. Metafields holding size guides, material specs, care instructions or any other structured data in come through automatically.

  • Collections, tags and product types

    Pull collection memberships, product tags and product types to use them directly in your feed mappings, filters or category structures.

  • Shipping profiles and inventory locations

    Go beyond product-level attributes and pull operational data such as shipping profiles and inventory location details. Use this data to build smarter feeds, for example by filtering products based on shipping eligibility or setting availability by warehouse location directly within your mappings.

Shopify Markets Support for Multi-Region Feed Management

Pull localised pricing, currencies, translations and market-specific URLs for every country you sell in

  • Multi-market data extraction

    Retrieve product data for every Shopify Market you've configured, including country-specific pricing and currency values, so your feeds reflect exactly what shoppers see in each region.

  • Market-specific landing page URLs

    Automatically generate product links that direct shoppers to the correct localised storefront, ensuring they land on the right market experience with the correct currency and language.

  • All markets from a single source

    No need to maintain separate connections or data exports for each country. All your Shopify Markets data is pulled from one integration and available for mapping across any number of feeds.

  • Translations and localised content

    Pull native Shopify translations for titles, descriptions and other attributes directly into your feeds. For languages where translations don't yet exist, use Feedoptimise's built-in AI translation tools to fill the gaps without leaving the platform.

Shopify Feed Management for Every Advertising Channel

Build a Shopify Google Shopping feed for Performance Max campaigns, a Meta product catalog for dynamic ads or a TikTok catalog for social commerce, Feedoptimise provides pre-built templates and validation for over 1,000 channel specifications

  • Shopify Google Shopping & Google Merchant Center Feeds

    Map your Shopify products and variants to Google's product data specification, including GTIN, shipping and tax attributes. Built-in validation flags disapprovals before submission, and supplemental feed support lets you enrich data already in Merchant Center. You manage the full Shopify Google Shopping feed lifecycle in one place, from initial mapping through to ongoing sync and error resolution.

  • Shopify Meta Product Catalog Feeds

    Generate product catalog feeds for Meta dynamic ads, Instagram Shopping and Facebook Shops. Inventory and pricing stay in sync automatically, and feed rules let you tailor categories, custom labels and descriptions for Meta without affecting other channels. Because you manage your Shopify Meta feed alongside every other channel, your catalog, pricing and categories stay aligned across all Meta placements.

  • Shopify TikTok Catalog Feeds

    Build TikTok-ready feeds mapped to TikTok Shop and TikTok Ads catalog specifications, including attributes like video links and age group that Shopify doesn't natively surface in a feed-ready format. Shopify TikTok feed management works the same way as every other channel in Feedoptimise, with shared rules, filters and AI enrichments.

  • 1,000+ Feed Templates & Custom Formats

    Ready-made templates for Amazon, Bing, Pinterest, Snapchat, Criteo, Awin and many more. No template for your channel? Build a fully custom feed in XML, CSV, TSV or JSON with complete control over field naming and structure.

AI-Powered Shopify Feed Optimisation

Optimise, enrich and transform any attribute in your Shopify feed using leading generative AI models and an agentic AI assistant

  • Enrich every attribute in your Shopify feed

    Shopify keeps its product model simple, but that means feed attributes like product type, Google category or detailed descriptions are often incomplete. AI enrichment handles this across your entire catalog. Generate structured product types from collections and tags, rewrite titles using variant-level metafield data like material or fit, and build out custom labels, colours, size labels or any other field. Powered by OpenAI, Anthropic Claude, Google Gemini and xAI, with full model selection across each provider.

  • AI image enrichment and extraction

    Use AI to extract product attributes like colour, pattern, style or brand directly from your Shopify product and variant images. Transform imagery at scale with on-model shots, colour variants, lifestyle-to-studio conversion, upscaling and smart-cropping to meet channel specifications.

  • AI Feed Agent

    An agentic AI assistant that understands Shopify's data model. AI Feed Agent audits feeds for missing metafield mappings, flags variants that lack GTINs or barcodes, diagnoses channel disapprovals linked to issues like missing product categories or Market pricing gaps, and suggests filter rules based on your collections and tags.

Shopify Feed Managed Service & Hands-On Support

Use the platform independently or let our team handle your Shopify feed operations, from setup to optimisation rules, at no extra cost

  • Self-managed with full control

    The platform is built for marketing teams and store owners to run independently. Every tool, rule and feed configuration is accessible through the interface with no technical expertise required.

  • Rule Building & Logic Execution

    Prefer hands-off? Share your strategy (e.g., "exclude products not in my Spring collection" or "only advertise variants in stock"), and we'll build the filters, conditional logic and attribute mappings inside Feedoptimise for you.

  • New Channel Onboarding

    We handle the full setup of new channel feeds from your Shopify data, mapping your products, variants, metafields and market-specific details to each channel's requirements for a smooth launch.

  • On-Demand Error Resolution

    When Google Merchant Center disapprovals, Meta catalog warnings or other channel errors come up, our team steps in to diagnose and resolve them, keeping your Shopify product feeds running cleanly.

Shopify Feed Migrations

Whether you're migrating to Shopify from another cart or switching to Feedoptimise from another feed tool, we handle the full transition with no downtime or data loss

  • Feed platform switching

    Moving from another feed management provider? We recreate your existing setup in Feedoptimise, porting rules, mappings and channel configurations, then verify full parity before cutover.

  • Cart migrations to Shopify

    Switching your store to Shopify from WooCommerce, Magento or another platform? We re-wire your source connections, update product mappings to align with Shopify's data structure, and ensure all feeds continue running without interruption.

  • Post-migration QA

    After every migration, we audit your feeds end to end, checking data quality, channel approvals, variant coverage and market configurations to catch and fix any drift or gaps.

Shopify Feed Performance & Reporting

Combine your Shopify data with performance metrics from Google Ads, Analytics and custom sources to build smarter, data-driven feeds

  • Custom Labels from Any Data Source

    Import performance metrics from Google Ads, Google Analytics, Shopify reports or any custom spreadsheet and CSV file, then use that data to build custom labels. Segment products by ROAS, conversion rate, margin, sell-through rate or any metric that matters to your bidding and budget strategy.

  • Cross-Source Analytics

    Merge Shopify order and inventory data with advertising metrics from external platforms into a single view. Spot underperforming products, identify budget-draining SKUs and surface top sellers, all without switching between dashboards.

  • Performance-Based Feed Rules

    Turn your segmentation into action. Automatically suppress low-performing products, boost bids on high-margin winners, or apply different titles and descriptions per segment. Rules update dynamically as fresh metric data flows in from your connected sources.

Frequently Asked Questions

Common questions about managing Shopify product feeds with Feedoptimise

  • How do I connect my Shopify store to Feedoptimise?

    Install the free Feedoptimise Products Exporter app from the Shopify App Store and connect it to your Feedoptimise account with a single click. No API keys or developer involvement required. The app handles authentication and Shopify API access automatically, and your full product catalog begins syncing as soon as the connection is active.

  • What Shopify data does Feedoptimise import?

    Feedoptimise imports all core product attributes, variants, images, metafields, metaobjects, collections, tags, product types, translations, Shopify Markets data (including localised pricing and currencies), shipping profiles and inventory locations. Metafields are particularly useful for surfacing custom data such as size guides, material specs or care instructions that most feed tools leave behind.

  • Does Feedoptimise support Shopify Markets?

    Yes. Feedoptimise pulls localised pricing, currencies and market-specific product URLs for every Shopify Market you've configured, all from a single connection. You can build separate feeds per market or combine multiple markets into one feed, depending on the channel's requirements.

  • How do I create a Google Shopping feed from my Shopify store?

    Connect your Shopify store using the free exporter app, then create a new feed and select the Google Shopping template. Feedoptimise maps your Shopify product data to Google's required and optional attributes automatically. You can then adjust mappings, add supplemental data, apply filters and run validation checks before submitting to Google Merchant Center.

  • Can I manage my Google Merchant Center feed from Shopify with Feedoptimise?

    Yes. Feedoptimise maps your Shopify data to Google's product data specification, including required attributes like GTIN, shipping and tax fields. The platform supports both primary and supplemental feeds, and built-in validation catches issues such as missing identifiers or incorrect tax configurations before they cause disapprovals in Google Merchant Center.

  • How often does my Shopify product data sync?

    You can schedule automatic syncs at intervals that suit your business. Stock levels, pricing and new products are updated with each sync. Most merchants run syncs several times per day to keep inventory and pricing accurate across all channels. This feed automation eliminates manual product exports and keeps your product listings up to date across every channel.

  • Do I need a developer to set up feeds?

    No. The platform is designed for marketing teams and store owners. Every feed, rule and mapping can be configured through the interface without writing code. If you'd prefer hands-off setup, our managed service team can build and maintain your feeds for you at no extra cost.

  • Can I switch to Feedoptimise from another feed management tool?

    Yes. We handle full migrations from other Shopify feed apps and feed software, recreating your rules, mappings and multichannel configurations with no downtime to your live feeds. Our team verifies full parity with your existing setup before cutover, so nothing is lost in the transition.

  • Does Feedoptimise support Shopify's expanded variant limits?

    Yes. Feedoptimise supports Shopify's increased variant limit (up to 2,000 variants per product), so stores with complex product configurations, such as items with multiple size, colour and material combinations, won't have variants missing from their feeds.

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