New Bidding and Optimisation Levels Released

We are excited to share a new feature with you today helping to bid and optimise more effectively your Google Product Listing Ads and other CPC drove shopping channels.

We have received very positive feedback for our bidding and optimisation tool as well as really nice suggestions of how to make it even better. The most requested feature was related to the additional level of bidding and optimisation, therefore we are pleased to announced 2 new bidding and auto-optimisation levels: by brand and by brand and category together. And what is really great is that all are available for you right now.

So to summarise you can now:

1. Set a default bid and optimisation rules for all your products at once – you can set a flat bid and optimisation rule for all your products with a just single click and then tweak them on more specific levels.
2. Set a bid and optimisation rule for an individual category — allowing you to narrow your bidding and optimisation rules down to the product category level.
3. Set a bid and optimisation rule for an individual brand ^new — allowing you to narrow your bidding and optimisation rules down to the product brand level.
4. Set a bid and optimisation rule for an individual category and brand ^new — with that option you can narrow all even more by setting all for the specific brand but within a specific category only.
5. Set a bid for an individual product — you can bid on a specific product, therefore, giving greater chances for your best sellers.