The Feedoptimise Blog - Page 2

The product_type attribute is used to pass the product categorisation inside the Google Shopping feed. It helps Google determine the type of the item and enriches your data quality with extra keywords. Now, if your categorisation is already deep and has nice keywords, you can most likely use it as is. However, if it has only one or two levels and you think it could be improved, then you are looking in the right place. We have just introduced a new AI modifier, AI Product Type Creator, which allo…

This article will help address two common issues related to images and their processing by Google Merchant Center. Wrong Transparency to Color Conversion in Google Shopping The very first issue we would like to focus on is how Google treats transparency in some cases. From account to account, you might notice black background images appearing in places where store imagery relies on a transparent background. We are unsure why that happens since it might not always affect all items. For example,…

As you may already know, AI is revolutionising various industries. Our platform already offers many commercial models, such as ChatGPT, Gemini, and Anthropic, that you can use to optimise your data feeds with AI.Today, however, we are pleased to add support for our first open model, which we host directly on our servers. It is free to use and included in all our plans. Your data doesn't leave our servers, providing 100% privacy. The first open model we are now supporting and are hosting directly…

Black Friday is the pinnacle of the shopping season, and for e-commerce businesses, it's a golden opportunity to maximise sales. Effective feed management is crucial during this period to ensure your products stand out on platforms like Google Shopping and Facebook Ads. One tool that can elevate your feed management strategy is our new Grok Modifier. In this blog post, we'll explore how using Grok Modifier can enrich your product descriptions for Google Shopping and create Black Friday-specific…

Do you have a discount code you'd like to showcase to attract more potential buyers and make your ads stand out? Google Merchant Center promotions are designed to help you do just that! At the time of writing this article, Google supports the following promotion types: Amount offa) Amount off - Offer a fixed monetary discount on products.b) Buy quantity of products, get amount off - Provide a fixed monetary discount to customers when they purchase a specified quantity.c) Buy quantity of product…

We are excited to announce support for Shopify's newly released API feature, enabling access to navigational breadcrumbs within Feedoptimise or its app. Enabling this feature in Feedoptimise is easy. Simply ensure that collections import is enabled in your source settings. After the next import, the collections list will include an additional attribute, indicating whether it is a navigational collection — breadcrumbs — for example: We have also built it into our Shopify’s source mapping shortc…

Whether you’re optimizing product listings, refining targeting strategies, or maximizing ROI, the ability to fine-tune your Google Shopping and any other marketing campaigns can make all the difference.We’re excited to share a new feature in our feed management platform aimed at improving and maximizing your campaign management capabilities - the Feed Labelizer. What is Feed Labelizer? It is an innovative set of tools designed to help you better segment and categorize the items using dynamic cus…

XML (eXtensible Markup Language) is a commonly used feed format providing structured data across various applications and feed channels. Whether for data feed interchange between systems, configuration files, or document storage, XML provides a flexible and readable way to represent information. However, with this flexibility comes the need for validation to ensure that XML data is structured and formatted correctly. In this blog post, we'll explore what XML validation is, why it’s essential, an…

You might have received an email from Google Merchant Center recently stating that you have missing items that will be automatically added as of June 22, 2024. In most cases, especially if you have your integrations done with us, you don’t want this feature to be enabled. Fortunately, even though it will be enabled by default, it won’t include those items in your Shopping campaigns. However, we recommend disabling it when you have the chance. The reason this feature is not necessary is that thos…

Suppose you use a feeds management platform like Feedoptimise to manage and optimise your Google Shopping feed in Google Merchant Centre. In that case, you will usually need to disconnect the Shopify Google sales channel/app from the Merchant Centre so it doesn’t override the data by syncing on top. That often means your conversion tracking might stop if you added tracking via Google’s Shopify app as the tracking pixel is bundled with the app, however, at the time of writing this article, app se…

In the dynamic world of online retail, optimising your Google Shopping feed and campaign performance is crucial for driving superior ROI and increasing sales on your website. Key strategies involve ensuring your listings are aligned with customer searches by fully populating relevant attributes and structuring campaigns effectively to maximize budget utilization. This approach ensures that high-conversion items receive adequate funding. However, exceptional content and optimized data might fall…

In the rapidly evolving world of e-commerce advertising and shopping campaign optimisation, staying ahead of the curve is not just an advantage, it's a necessity. Our newly developed advanced reporting system is set to redefine how businesses monitor and boost their performance across various marketing channels, including Google Shopping, Bing Shopping, Meta, TikTok, Pinterest, and more. This innovative set of tools stands out as a game changer in the industry, offering unparalleled insights, f…

We are excited to share an innovative approach to optimizing Google Shopping feeds using Feedoptimise and OpenAI's ChatGPT. We focus on leveraging AI to significantly boost traffic and conversions by optimizing item titles. Strategy Overview: The goal is to identify high-potential items and experiment with three different title versions. We'll analyze each version's performance and automatically adopt the title that delivers the best results. We'll target items with a high conversion rate (num…

We are pleased to present the Weather Forecast Modifier allowing you to segment your Google Shopping, Meta or any other shopping or social campaigns across a new set of dimensions enabling you to respond to changing marketing intents faster. There are lots of use cases on how that modifier can empower your campaigns, the umbrellas and sunglasses labeling is just a quick example of how you can effectively respond to changing weather conditions and be ahead of the competition: You can also crea…

Meta catalog ads are a great way to showcase your products to potential customers however, if your item IDs are not properly matched, you may be missing out on valuable insights and opportunities. Item ID pixel matching is the process of ensuring that the item IDs in your Meta product catalog match the item IDs as sent by Meta pixel installed on your website. This is crucial since it allows Meta to accurately track what items your website visitors are interacting with and in return enables you…