Looking for a way to handle international product details automatically (with GeoIP) inside your Meta catalogue? Localised Meta feeds are your answer.
A country or language feed is an extra data feed that you add on top of your primary feed. These local feeds hold translated and country-specific versions of your product data, including currency, pricing, and landing page preferences.
When your catalogue includes this information, Meta can automatically show the correct version in your ads or sh…
If you spend your days tweaking product titles, checking Google Shopping disapprovals or wondering why last week's hero SKU suddenly dropped, you already know the chores of feed optimisation. What happens when you hand those tasks to a multimodal large‑language model? In a new YouTube walkthrough, Feedoptimise puts xAI's Grok 4 through 10 real‑world tasks. The result isn't just another AI demo; it's a blueprint any merchant or performance marketer can use today.
Below is the play-by-play, alon…
Google Shopping and Meta Ads continue to evolve rapidly in 2025. With Performance Max campaigns, dynamic audience signals, and AI-driven ad platforms taking centre stage, feed quality and structure are now more critical than ever. Merchants who rely solely on traditional static feed management are at risk of losing visibility and ROAS while competitors using advanced optimisation techniques continue to scale.
This article explores how AI-powered feed optimisation can help your store or agency…
Have you ever wondered who changed what and when in your product feeds or sources? Or wished you could simply roll back a change that didn’t quite go to plan? We get it, and we’ve got your back. That’s why we’re excited to introduce a brand new feature in Feedoptimise: Revision History.
This powerful update brings full change versioning, activity tracking, and snapshot recovery right into our platform, so you never lose track of your feed changes again.
Keep Track of Every Change
With Revision H…
OpenAI unveiled its latest GPT-4.1 series: GPT-4.1, GPT-4.1 mini, and GPT-4.1 nano yesterday, and we have already integrated all those models seamlessly into our platform's OpenAI modifiers so that you can take advantage of them straight away.
This release delivers substantial improvements in coding, instruction following, and long-context processing, offering unparalleled cost efficiency and speed, establishing it as the most cost-effective and high-performing model available exclusively via th…
Struggling with the frustrating "Text on Image" disapproval issue in Google Merchant Center (GMC)? Thankfully, you can quickly resolve this using our powerful Gemini Watermark Removal modifier in the Feedoptime platform.
This easy-to-use tool efficiently removes unwanted watermarks, logos, and text from your product images, helping your items comply with GMC guidelines and other marketing channel requirements.
How Does the Gemini Watermark Removal Modifier Work?
The Gemini watermark removal mo…
More and more marketing and advertising channels are opening up to new ad formats and placements tailored for car dealerships and manufacturers, enabling them to promote their vehicles and reach new potential customers.
Who is this feed format best suited for?
This format is designed with car sellers in mind and applies to both new and used cars.
Is the feed specification different from the usual retail catalogues?
Feed specifications for Vehicle ads are slightly different from regular e-commer…
The product_type attribute is used to pass the product categorisation inside the Google Shopping feed. It helps Google determine the type of the item and enriches your data quality with extra keywords.
Now, if your categorisation is already deep and has nice keywords, you can most likely use it as is. However, if it has only one or two levels and you think it could be improved, then you are looking in the right place.
We have just introduced a new AI modifier, AI Product Type Creator, which allo…
This article will help address two common issues related to images and their processing by Google Merchant Center.
Wrong Transparency to Color Conversion in Google Shopping
The very first issue we would like to focus on is how Google treats transparency in some cases.
From account to account, you might notice black background images appearing in places where store imagery relies on a transparent background.
We are unsure why that happens since it might not always affect all items. For example,…
As you may already know, AI is revolutionising various industries. Our platform already offers many commercial models, such as ChatGPT, Gemini, and Anthropic, that you can use to optimise your data feeds with AI.Today, however, we are pleased to add support for our first open model, which we host directly on our servers. It is free to use and included in all our plans. Your data doesn't leave our servers, providing 100% privacy.
The first open model we are now supporting and are hosting directly…
Black Friday is the pinnacle of the shopping season, and for e-commerce businesses, it's a golden opportunity to maximise sales. Effective feed management is crucial during this period to ensure your products stand out on platforms like Google Shopping and Facebook Ads. One tool that can elevate your feed management strategy is our new Grok Modifier.
In this blog post, we'll explore how using Grok Modifier can enrich your product descriptions for Google Shopping and create Black Friday-specific…
Do you have a discount code you'd like to showcase to attract more potential buyers and make your ads stand out? Google Merchant Center promotions are designed to help you do just that!
At the time of writing this article, Google supports the following promotion types:
Amount offa) Amount off - Offer a fixed monetary discount on products.b) Buy quantity of products, get amount off - Provide a fixed monetary discount to customers when they purchase a specified quantity.c) Buy quantity of product…
We are excited to announce support for Shopify's newly released API feature, enabling access to navigational breadcrumbs within Feedoptimise or its app.
Enabling this feature in Feedoptimise is easy. Simply ensure that collections import is enabled in your source settings. After the next import, the collections list will include an additional attribute, indicating whether it is a navigational collection — breadcrumbs — for example:
We have also built it into our Shopify’s source mapping shortc…
Whether you’re optimizing product listings, refining targeting strategies, or maximizing ROI, the ability to fine-tune your Google Shopping and any other marketing campaigns can make all the difference.We’re excited to share a new feature in our feed management platform aimed at improving and maximizing your campaign management capabilities - the Feed Labelizer.
What is Feed Labelizer?
It is an innovative set of tools designed to help you better segment and categorize the items using dynamic cus…
XML (eXtensible Markup Language) is a commonly used feed format providing structured data across various applications and feed channels. Whether for data feed interchange between systems, configuration files, or document storage, XML provides a flexible and readable way to represent information. However, with this flexibility comes the need for validation to ensure that XML data is structured and formatted correctly. In this blog post, we'll explore what XML validation is, why it’s essential, an…
