The Feedoptimise Blog - Page 3

You might have received an email from Google Merchant Center recently stating that you have missing items that will be automatically added as of June 22, 2024. In most cases, especially if you have your integrations done with us, you don’t want this feature to be enabled. Fortunately, even though it will be enabled by default, it won’t include those items in your Shopping campaigns. However, we recommend disabling it when you have the chance. The reason this feature is not necessary is that thos…

Suppose you use a feeds management platform like Feedoptimise to manage and optimise your Google Shopping feed in Google Merchant Centre. In that case, you will usually need to disconnect the Shopify Google sales channel/app from the Merchant Centre so it doesn’t override the data by syncing on top. That often means your conversion tracking might stop if you added tracking via Google’s Shopify app as the tracking pixel is bundled with the app, however, at the time of writing this article, app se…

In the dynamic world of online retail, optimising your Google Shopping feed and campaign performance is crucial for driving superior ROI and increasing sales on your website. Key strategies involve ensuring your listings are aligned with customer searches by fully populating relevant attributes and structuring campaigns effectively to maximize budget utilization. This approach ensures that high-conversion items receive adequate funding. However, exceptional content and optimized data might fall…

In the rapidly evolving world of e-commerce advertising and shopping campaign optimisation, staying ahead of the curve is not just an advantage, it's a necessity. Our newly developed advanced reporting system is set to redefine how businesses monitor and boost their performance across various marketing channels, including Google Shopping, Bing Shopping, Meta, TikTok, Pinterest, and more. This innovative set of tools stands out as a game changer in the industry, offering unparalleled insights, f…

We are excited to share an innovative approach to optimizing Google Shopping feeds using Feedoptimise and OpenAI's ChatGPT. We focus on leveraging AI to significantly boost traffic and conversions by optimizing item titles. Strategy Overview: The goal is to identify high-potential items and experiment with three different title versions. We'll analyze each version's performance and automatically adopt the title that delivers the best results. We'll target items with a high conversion rate (num…

The Weather forecast modifier returns a single forecast value (temperature, rain, cloud cover, wind, and so on) for a city or group of cities, looking up to 14 days ahead. You can drop that value straight into a custom label or use it inside an IF modifier to drive bidding rules and product set logic. When to use this Reach for this modifier whenever the weather changes what your shoppers want to buy. A few common patterns: Push umbrellas and waterproofs harder when the next 7 days of rain go a…

Meta catalog ads are a great way to showcase your products to potential customers however, if your item IDs are not properly matched, you may be missing out on valuable insights and opportunities. Item ID pixel matching is the process of ensuring that the item IDs in your Meta product catalog match the item IDs as sent by Meta pixel installed on your website. This is crucial since it allows Meta to accurately track what items your website visitors are interacting with and in return enables you…

We all know strike-through was price/sale price is something making listings more visible and something that anyone would naturally like to show across Google Shopping Ads and pass into the Google Merchant Centre to make items more visible, especially during the holiday season such as Black Friday, Cyber Monday and Xmas sales. How to do it? Below are the data feed attribute and data requirements to receive a sale badge: Sale_price - make sure your feed includes the sale_price attribute which sh…

Let's start with a bit of background - GTINs are unique and globally recognizable item identifiers developed by GS1 (gs1.org) allowing comparison engines, stores, and barcode scanners (to name just a few) to identify items and group sellers selling the same items together. GTINs provide their own 14 digits format and are also acting as an umbrella/unifying format spanning across various already preexisting barcode standards such as EAN in Europe, UPC in the United States or JAN for Japan, and m…

With the emergence of Comparison Shopping Services inside the Google Ads ecosystem, a few things might be affected when choosing to work with a CSS provider other than Google Shopping - Two of them being the free listings and placements of product listings outside of Europe. If you are affected by one of these issues, don’t worry; it's very easy to fix, but you might wonder why you need to fix it in the first place since it has either started showing just now and you didn’t have that issue befo…

In case your Google Merchant Center got suspended due to misrepresentation, and you wonder how to fix the issues causing the suspension, we have listed a few common reasons worth investigating. Google usually doesn’t explain exactly what caused that type of suspension, so you are left on your own trying to figure it out, and although there are probably more reasons as to why that suspension might happen, we have listed a few issues which we have seen is the reasons in those relevant cases. Avai…

Product feed management is an iterative process that aims to improve overall feed quality and the ROAS of your campaign. Its results can be measured by the impact of these changes on campaign performance enabled by the feed. The product feed management process can be divided into three main tasks listed below, all of them aiming to optimize and improve overall feed quality: 1) Filtration This process enables you to exclude unwanted items, such as out-of-stock items, discontinued items, hidden…

The Global-e modifier connects to your Global-e account and returns the converted price for each product in the destination countries you sell to. Use it to build country-specific feeds that match the prices shoppers actually see on your site. When to use this Reach for this modifier when you sell internationally through Global-e and need your shopping feeds (Google, Meta, etc.) to show the local currency and price for each target country. Google's stable landing page policy requires the price i…

Google Shopping custom labels are powerful Google merchant center's feed custom attributes allowing you to slice and dice your campaigns into specific segments based on arbitrary conditions such as profitability, performance, seasonality, and more. Below we have listed some popular and handy-to-know custom label ideas and some examples and a few of many ways, how it might be implemented in Feedoptimise. Profitability as the name suggests, it allows you to split items by the amount of profit y…

In today's digital age, with so many online stores competing for customers, it can be challenging to stand out from the crowd. This is where ChatGPT comes in handy. ChatGPT is an AI-powered chatbot from OpenAI that can help optimize content for online stores and their marketing campaigns and activities, making it easier for businesses to attract and retain customers. Feedoptimise provides an easy way to take advantage of ChatGPT so you can improve your content automatically. You can easily impr…