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Agentic Commerce

Connect and optimize your product feed for AI shopping assistants so they can find and recommend your items

OpenAI ChatGPT AI Shopping Assistant
Google Gemini AI Shopping Assistant
Perplexity AI Shopping Assistant
Stripe AI Shopping Assistant
Google AI Mode Shopping Assistant
Microsoft Copilot AI Shopping Assistant
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OpenAI ChatGPT

Be discoverable when shoppers ask OpenAI's ChatGPT what to buy, then send them to your checkout

  • Connect your feed and keep it fresh

    ChatGPT recommends products from a feed, not by reading your website. Feedoptimise builds that feed, hosts it in the format and delivery method ChatGPT requires, and refreshes it whenever your prices or stock change, so the items it suggests are in stock and priced correctly. CSV, TSV, XML, or JSON over a hosted URL or SFTP are all handled for you.

  • Optimize every attribute for discovery

    We populate the full ChatGPT product spec, including the semantic attributes that mirror Google's conversational fields, using our rule engine or AI enrichment, so your products match detailed shopper questions and surface more often.

  • Discovery now, checkout as it expands

    ChatGPT shopping currently focuses on discovery and sends shoppers to your own checkout. We keep your feed built to the Agentic Commerce Protocol, so your products stay eligible as in-chat purchasing rolls out, with no rework on your side.

Microsoft Copilot

Reach Copilot shoppers across Copilot, Bing, and Edge from your Microsoft Merchant Center feed

  • Connect through Microsoft Merchant Center

    Copilot recommends products from your Microsoft (Bing) Merchant Center feed. We connect it and keep it current through every supported delivery method, so one feed keeps your catalog live across Copilot, Bing, and Edge.

  • Optimize for Copilot eligibility and visibility

    We enrich titles, descriptions, and attributes with our rule engine or AI, and close the GTIN and attribute gaps that block Copilot eligibility, so more of your catalog qualifies and ranks.

  • Ready for Copilot Checkout

    Copilot uses the Universal Commerce Protocol for in-chat checkout. We keep your Merchant Center data complete and compliant, so eligible products can be bought inside Copilot, not only shown.

Google AI Mode and Gemini

Get recommended across Google AI Mode, Gemini, and Search

  • Built on your Merchant Center feed

    Google decides what to recommend in AI Mode and Gemini from your existing Merchant Center data. We manage and keep that feed current, so the Google Shopping feed you already run powers AI surfaces with no separate catalog to build or maintain.

  • Add the new conversational attributes

    We create and map Google's new conversational product attributes with our rule engine or AI, giving Gemini and AI Mode richer signals to match and recommend your products.

  • Diagnose and monitor

    We connect to Merchant Center and surface diagnostic issues and recommendations, so disapprovals and data gaps are caught before they cost you visibility.

Perplexity Shopping

Get recommended when shoppers research what to buy in Perplexity

  • Connect using the Google Shopping spec

    Perplexity builds on the Google Shopping feed specification, so if you already sell on Google Shopping you are most of the way there. We generate and maintain a compliant feed from your catalog and keep it fresh, so your products stay eligible to appear in Perplexity's answers.

  • Optimize for a recommended result

    Perplexity ranks products on relevance and data completeness. We enrich your attributes with rules or AI so your listings carry the detail that earns a recommended, non-sponsored product card.

  • Submit your catalog and keep the customer

    We submit your formatted catalog to the free Perplexity Merchant Program, so your products are eligible to be recommended while you keep fulfillment and the customer relationship.

Stripe for ACP agents

One Stripe integration to get discovered and checkout-ready across ACP agents

  • Direct API connection, handled for you

    Stripe operates the product feed behind ACP, and connection is made directly through the Stripe API. We handle that integration end to end and push incremental inventory and price updates, so stock and pricing stay accurate across every ACP agent.

  • Optimize the full attribute set

    We populate and enrich the complete Stripe product spec with our rule engine or AI, so your products carry the detail agents need to discover, rank, and recommend them.

  • Control discovery and checkout per product

    Built to Stripe's specification, your feed lets you set products as discovery-only or checkout-enabled, so you decide where shoppers buy while staying eligible across ACP surfaces.

Optimize product data for conversational search

AI assistants recommend the products they understand best, so we enrich and structure your data for the questions shoppers actually ask

  • Answer the questions buyers ask

    Conversational queries are longer and more specific than keywords. "Lightweight tent for two people that packs small" needs material, capacity, packed size, and weight in your data. Feedoptimise extracts these attributes from your titles, descriptions, and images, then fills the gaps so your products match detailed questions.

  • Data completeness as a ranking signal

    Across ChatGPT, Copilot, Google, and Perplexity, the brand with more complete and accurate product data wins the recommendation. We audit every item, flag missing or weak attributes, and report on quality so the better-described catalog is yours.

  • Write the way shoppers ask

    A title like "Mens waterproof jacket, blue, large" answers a keyword. A shopper asks an assistant for "a warm waterproof coat for winter hikes." Our AI rewrites your titles and descriptions in that natural, conversational style, so assistants can connect your products to how people actually phrase what they want.

Run it on the platform you already trust

Agentic commerce uses the same Feedoptimise engine that powers your existing feeds, with managed support included

  • Connect, deliver, and refresh in any format

    Build feeds in XML, CSV, TSV, JSON, or any custom schema a channel or protocol requires, and deliver them however each one expects: hosted feed URL, FTP, SFTP, cloud storage, or direct API, including the Google Content API for Shopping and the Stripe product feed API. Refresh from once a day up to several times an hour, so pricing, stock, and availability stay accurate on every AI surface.

  • Transform data at scale with modifiers

    Optimize feed content in bulk with rule-based modifiers: extract attributes from titles and descriptions, convert units, detect colors and sizes, validate fields, and pull data from remote files. Preview every change in real time and A/B test variants to see which performs best.

  • Enrich and optimize with AI

    Put AI to work on your catalog: write conversational titles and descriptions, fill missing attributes, map categories to each channel taxonomy, extract detail from product images, and translate your feed for international AI surfaces.

  • Managed by default

    Feed setup and ongoing operations are included in every plan at no extra cost. Our team configures your agentic channels with you, so you are not learning a new protocol on your own.

Agentic commerce FAQ

Common questions about selling through AI assistants and getting your products recommended

  • What is agentic commerce?

    Agentic commerce is shopping through AI assistants such as ChatGPT, Microsoft Copilot, Google AI Mode, Gemini, and Perplexity. Instead of browsing a website, a shopper asks a question in plain language and the assistant recommends specific products, and in some cases completes the purchase. For retailers, visibility now depends on structured product data rather than page rankings alone.

  • How do I get my products to show up in ChatGPT?

    ChatGPT shopping runs on the Agentic Commerce Protocol (ACP). You connect a product feed directly to OpenAI, in any supported format over a hosted URL or SFTP, built from your catalog. Feedoptimise creates, optimizes, and delivers that feed straight to OpenAI, so you keep full control over titles, attributes, pricing, and exactly which items you list, and your products can appear when shoppers ask ChatGPT for recommendations.

  • How do I get my products to show up in Google AI Mode and Gemini?

    Google AI Mode and Gemini draw on your Google Merchant Center data to decide what to recommend, the same feed that powers your Shopping ads and free listings. You connect that feed directly to Merchant Center, in any supported format over a hosted URL, FTP, or the Content API for Shopping, built from your catalog. Feedoptimise creates, optimizes, and delivers it, adds the new conversational attributes Google uses for its AI surfaces, and keeps it current, so you keep full control over titles, attributes, pricing, and exactly which items you list, and your products can appear when shoppers ask Google AI Mode or Gemini what to buy.

  • How do I get my products to show up in Microsoft Copilot?

    Microsoft Copilot recommends products from your Microsoft Merchant Center feed across Copilot, Bing, and Edge. You connect that feed directly to Microsoft Merchant Center, in any supported format over a hosted URL, FTP, or the Content API, built from your catalog. Feedoptimise creates, optimizes, and delivers it, fixes the attribute and GTIN gaps that block Copilot eligibility, and keeps it current, so you keep full control over titles, attributes, pricing, and exactly which items you list, and your products can appear when shoppers ask Copilot what to buy.

  • How is Microsoft Copilot different from ChatGPT?

    Copilot draws its product recommendations from your Microsoft Merchant Center feed rather than ACP, and it uses the Universal Commerce Protocol for Copilot Checkout. Products need to be in Microsoft Merchant Center with complete attributes and verified GTINs to be eligible. It is a separate feed and a separate standard from ChatGPT, and Feedoptimise manages both.

  • What are ACP and UCP?

    ACP, the Agentic Commerce Protocol, is the open standard from OpenAI and Stripe used by ChatGPT. UCP, the Universal Commerce Protocol, is the open standard backed by Google and Microsoft for checkout inside AI Mode, Gemini, and Copilot. Both define how product data and orders pass between an assistant and a merchant, and Feedoptimise keeps your feeds compliant with each.

  • Can people buy directly inside these assistants?

    It varies by channel. In-chat checkout in ChatGPT was scaled back in 2026, so it focuses on discovery and sends shoppers to your own checkout. Copilot, Google AI Mode, and Perplexity support in-conversation checkout for eligible merchants, though availability differs by market. Feedoptimise keeps your data ready for both models.

  • Do I need a separate feed for every AI channel?

    No. You manage one catalog in Feedoptimise and we generate the correct feed for each channel and protocol from it, using the format, attributes, and delivery method each one requires.

  • How is this different from your AI Feed Optimization and Agentic Feed Management products?

    They answer different questions. Agentic Feed Management, our AI Feed Agent, is about how the feed work gets done: an AI agent builds, optimizes, and monitors your feeds. AI Feed Optimization enriches and audits your product content with AI. Agentic Commerce, this page, is about where your products go: connecting your optimized catalog to AI shopping assistants and their checkout protocols. The three work together.

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