Feedoptimise
Feedoptimise
menu
Start free trial Book live demo

OpenAI ChatGPT Product Feed Integration

List your products in ChatGPT using a product feed to get recommended in conversational search and run OpenAI Ads

speaker
Sponsor name   …
$49.00 $69.00
OpenAI ChatGPT ChatGPT
more_horiz
ChatGPT
headset
Sponsor name …
$199.00 $249.00
add Ask ChatGPT
sports_tennis
Sponsor name   …
$49.00 $69.00
Start free trialBook live demo

Connect your store and list your products in ChatGPT

Connect through native apps, an existing feed, APIs, or website crawling, then deliver to OpenAI in the format ChatGPT requires, with no manual exports or custom development

  • Connect your store or an existing feed

    Connect Shopify, Magento, WooCommerce, BigCommerce, and other platforms through native integrations, import a feed you already host over URL, FTP, SFTP, or cloud storage, or let our crawlers build a source from your site.

  • Deliver in the format ChatGPT requires

    OpenAI accepts CSV, TSV, or JSON over a hosted URL or SFTP. Feedoptimise builds and hosts that file, maps your catalog to the OpenAI product specification, and tracks the spec as it changes.

  • Register as a ChatGPT merchant

    Apply through OpenAI's merchant program, then point ChatGPT at the feed we maintain. Your catalog becomes eligible to appear when shoppers ask ChatGPT what to buy.

Get your products recommended in ChatGPT search

ChatGPT product results are organic and ranked on relevance and data completeness, so the better-described catalog wins the recommendation

  • Match natural-language questions

    Shoppers describe what they want in full sentences. We structure your titles, descriptions, and attributes so ChatGPT can connect a query like a waterproof jacket for winter hikes to the right product.

  • Populate the full ChatGPT product spec

    We fill every supported attribute, including the semantic fields that mirror Google's conversational attributes, using our rule engine or AI enrichment, so more of your catalog is eligible and surfaces more often.

  • Compete on data completeness

    ChatGPT presents products side by side on price, reviews, and features. We audit each item and close the gaps that keep products out of those comparisons.

Run ChatGPT Ads from your product feed

OpenAI's Ads Manager lets retailers build campaigns from a product feed, with each ad's title and description drawn from your data, and Feedoptimise delivers and optimizes that feed for you

  • Deliver an ads-ready feed to spec

    OpenAI's Ads Manager builds campaigns from a product feed delivered over SFTP. We generate that feed to OpenAI's ads specification and keep it current as the spec changes. The program is in beta and evolving.

  • Optimize the copy that shows in your ads

    Each ad's title and description come straight from your feed. We optimize those fields with our rule engine or AI so your ads read clearly and match shopper intent.

  • Group products with ads_metadata

    We set the ads_metadata fields so you can organize products into campaigns and ad groups, giving you structure and control inside OpenAI's Ads Manager.

Control which products appear in ChatGPT search, ads, and checkout

OpenAI's feed uses three eligibility flags that decide where each product can show, and Feedoptimise sets them per item from your catalog rules

  • is_eligible_search for discovery

    Set is_eligible_search to make a product discoverable in ChatGPT search and recommendations. Turn it off by rule for lines you do not want surfaced, such as restricted or clearance items.

  • is_eligible_checkout for in-chat purchase

    Set is_eligible_checkout to let shoppers buy a product inside ChatGPT. It requires is_eligible_search and seller policy links, which Feedoptimise populates alongside it. This is the Agentic Commerce Protocol path to in-chat purchase.

  • is_eligible_ads for ChatGPT ads

    Set is_eligible_ads to make a product eligible for ChatGPT ads. Feedoptimise sets it across the catalog or by rule, so only the products you want feed your campaigns.

Optimize your product feed for ChatGPT search

ChatGPT interprets products by how well they are described, so we enrich and restructure your data for the questions shoppers actually ask

  • Write the way shoppers ask

    A title like Mens waterproof jacket, blue, large answers a keyword. A shopper asks for a warm waterproof coat for winter hikes. Our AI rewrites titles and descriptions in that natural style so assistants can match them.

  • Extract and fill missing attributes

    We detect color, size, material, gender, age group, and other attributes from your text and product images, then fill the gaps that weaken matching and reduce eligibility.

  • Audit and report on feed quality

    We flag missing or weak attributes across the catalog and report on completeness, so you can see and fix problems before they cost you visibility.

Manage your ChatGPT product feed on one platform

Your ChatGPT feed runs on the same Feedoptimise platform as your Google, Meta, and other channels, so you manage everything in one place with managed support included

  • One catalog, every channel

    Manage one product catalog and generate the right feed for ChatGPT, Google, Meta, Copilot, and more, each in the format and delivery method it needs.

  • Edit and optimize in bulk

    Apply rule-based changes and AI enrichment across thousands of products at once, preview every change in real time, and A/B test variants before they go live.

  • Managed for you, included

    Our team sets up and runs your ChatGPT feed as part of every plan, at no extra cost, so you do not have to learn a new spec or handle SFTP yourself.

OpenAI ChatGPT feed integration FAQ

Common questions about listing and optimizing product feeds for OpenAI ChatGPT, covering feed setup, the OpenAI product spec, discovery, ads, and Instant Checkout

  • What is the OpenAI ChatGPT product feed?

    The ChatGPT product feed is a structured file containing your product data: titles, descriptions, prices, images, availability, and other attributes. OpenAI uses it to decide which products to surface when shoppers ask ChatGPT for recommendations, rather than reading your website directly.

  • How do I list my products in ChatGPT?

    You apply through OpenAI's merchant program and provide a product feed in a supported format. Feedoptimise builds that feed from your catalog, maps it to the OpenAI product specification, delivers it to OpenAI over SFTP, and keeps it current, so your products become eligible to appear when shoppers ask ChatGPT what to buy.

  • How is my feed delivered to ChatGPT, and what formats are supported?

    OpenAI ingests a full catalog snapshot pushed over SFTP, which is the only delivery method. The preferred format is parquet, and compressed JSONL, CSV, or TSV are also supported. Feedoptimise builds the feed to OpenAI's specification and delivers it over SFTP on schedule, so you do not host or upload anything yourself.

  • How do I manage my product feed for ChatGPT?

    You manage it through a product feed management platform. Feedoptimise connects to your store or existing catalog, builds the feed to OpenAI's specification, optimises your titles, descriptions, and attributes, sets the per-product eligibility flags, and delivers the feed to OpenAI over SFTP on schedule. You control it all from one place, or our team runs it for you.

  • How is getting recommended in ChatGPT different from ChatGPT ads?

    ChatGPT recommendations are organic and unsponsored, ranked on relevance and how complete your product data is. ChatGPT ads are campaigns you build in OpenAI's Ads Manager from a product feed, with the ad title and description pulled from your data. Both reward accurate, complete attributes, and Feedoptimise prepares and optimizes one catalog that serves each.

  • Can people buy my products directly inside ChatGPT?

    They can, on the products you enable. OpenAI's is_eligible_checkout flag makes a product purchasable inside ChatGPT, and it requires is_eligible_search to be true plus seller privacy and terms links. Feedoptimise sets the flag and fills those fields, so the products you choose are ready for in-chat checkout while the rest stay discovery-only and link back to your site.

  • How often does my ChatGPT feed update?

    OpenAI ingests a full catalog snapshot, recommended at least once a day. Feedoptimise automates that snapshot and refreshes it on schedule, so the prices, stock levels, and availability ChatGPT shows stay accurate.

  • Do I need a separate feed for ChatGPT and Google Shopping?

    ChatGPT and Google Shopping use different specifications, so at a file level they are two separate feeds. ChatGPT uses its own structured product file, built from header, product, and variant objects, which is not the same format as a Google Shopping feed. What you avoid is the duplicated work. You manage one catalog in Feedoptimise, and we generate and maintain each channel's feed from it, mapping your data to each specification and keeping them in sync. One product source, the correct feed for every channel.

  • Does product data quality affect whether ChatGPT recommends my products?

    Yes. ChatGPT is semantically aware, so it interprets and ranks products on how well they are described. Complete, accurate, conversational product data is the main lever for visibility, and Feedoptimise enriches, structures, and audits your catalog to strengthen it.

Start free trialBook live demo