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OpenAI ChatGPT Product Feed Integration

Connect, manage and optimize your product feed for OpenAI's ChatGPT so it recommends your products in conversational search and ads

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Connect your store and send products to ChatGPT in a few steps

Connect through native apps, an existing feed, APIs, or website crawling, then deliver to OpenAI in the format ChatGPT requires, with no manual exports or custom development

  • Connect your store or an existing feed

    Connect Shopify, Magento, WooCommerce, BigCommerce, and other platforms through native integrations, import a feed you already host over URL, FTP, SFTP, or cloud storage, or let our crawlers build a source from your site.

  • Deliver in the format ChatGPT requires

    OpenAI accepts CSV, TSV, or JSON over a hosted URL or SFTP. Feedoptimise builds and hosts that file, maps your catalog to the OpenAI product specification, and tracks the spec as it changes.

  • Register as a ChatGPT merchant

    Apply through OpenAI's merchant program, then point ChatGPT at the feed we maintain. Your catalog becomes eligible to appear when shoppers ask ChatGPT what to buy.

Get recommended in ChatGPT product discovery

ChatGPT product results are organic and ranked on relevance and data completeness, so the better-described catalog wins the recommendation

  • Match natural-language questions

    Shoppers describe what they want in full sentences. We structure your titles, descriptions, and attributes so ChatGPT can connect a query like a waterproof jacket for winter hikes to the right product.

  • Populate the full ChatGPT product spec

    We fill every supported attribute, including the semantic fields that mirror Google's conversational attributes, using our rule engine or AI enrichment, so more of your catalog is eligible and surfaces more often.

  • Compete on data completeness

    ChatGPT presents products side by side on price, reviews, and features. We audit each item and close the gaps that keep products out of those comparisons.

Run feed-based ChatGPT ads

OpenAI's Ads Manager lets retailers build campaigns from a product feed, with each ad's title and description drawn from your data, and Feedoptimise delivers and optimizes that feed for you

  • Deliver an ads-ready feed to spec

    OpenAI's Ads Manager builds campaigns from a product feed delivered over SFTP. We generate that feed to OpenAI's ads specification and keep it current as the spec changes. The program is in beta and evolving.

  • Optimize the copy that shows in your ads

    Each ad's title and description come straight from your feed. We optimize those fields with our rule engine or AI so your ads read clearly and match shopper intent.

  • Group products with ads_metadata

    We set the ads_metadata fields so you can organize products into campaigns and ad groups, giving you structure and control inside OpenAI's Ads Manager.

Control discovery and checkout per product

The OpenAI feed uses flags that decide where each product appears, and Feedoptimise sets them per item from your catalog rules

  • enable_search for discovery

    This flag controls whether a product can appear in ChatGPT search and recommendations. Set it across the catalog or by rule, for example excluding out-of-stock or restricted lines.

  • enable_checkout for Instant Checkout

    This flag marks products eligible for purchase inside ChatGPT where Instant Checkout applies. We populate it alongside the pricing and availability data that checkout requires.

  • Built to the Agentic Commerce Protocol

    ChatGPT now focuses on discovery and sends shoppers to your own checkout, with deeper native experiences available through ChatGPT apps. We keep your feed ACP-compliant so you stay eligible as in-chat purchasing evolves, with no rework on your side.

Optimize product data for conversational, semantic search

ChatGPT interprets products by how well they are described, so we enrich and restructure your data for the questions shoppers actually ask

  • Write the way shoppers ask

    A title like Mens waterproof jacket, blue, large answers a keyword. A shopper asks for a warm waterproof coat for winter hikes. Our AI rewrites titles and descriptions in that natural style so assistants can match them.

  • Extract and fill missing attributes

    We detect color, size, material, gender, age group, and other attributes from your text and product images, then fill the gaps that weaken matching and reduce eligibility.

  • Audit and report on feed quality

    We flag missing or weak attributes across the catalog and report on completeness, so you can see and fix problems before they cost you visibility.

OpenAI ChatGPT feed integration FAQ

Common questions about listing and optimizing product feeds for OpenAI ChatGPT, covering feed setup, the OpenAI product spec, discovery, ads, and Instant Checkout

  • What is the OpenAI ChatGPT product feed?

    The ChatGPT product feed is a structured file containing your product data: titles, descriptions, prices, images, availability, and other attributes. OpenAI uses it to decide which products to surface when shoppers ask ChatGPT for recommendations, rather than reading your website directly.

  • How do I list my products in ChatGPT?

    You apply through OpenAI's merchant program and provide a product feed in a supported format. Feedoptimise builds that feed from your catalog, maps it to the OpenAI product specification, hosts it, and keeps it current, so your products become eligible to appear when shoppers ask ChatGPT what to buy.

  • What feed formats does ChatGPT support?

    OpenAI accepts CSV, TSV, or JSONL, delivered over a hosted URL or SFTP. Feedoptimise generates and delivers your feed in the format and method OpenAI requires, so you do not need to build or host it yourself.

  • Does ChatGPT Ads require SFTP for the product feed?

    Yes. The product feed for ChatGPT Ads, managed in OpenAI's Ads Manager, is delivered by SFTP, with no hosted-URL alternative for the ads feed. If setting up SFTP is a hurdle, Feedoptimise configures the connection, generates the ads feed to OpenAI's specification, and pushes it on schedule, so you can advertise without building or maintaining the delivery yourself.

  • What are enable_search and enable_checkout?

    They are two OpenAI-specific flags in the feed. enable_search controls whether a product can appear in ChatGPT search and recommendations, and enable_checkout marks a product as eligible for purchase inside ChatGPT where Instant Checkout applies. Feedoptimise sets both per product from your catalog rules.

  • How is getting recommended in ChatGPT different from ChatGPT ads?

    ChatGPT recommendations are organic and unsponsored, ranked on relevance and how complete your product data is. ChatGPT ads are campaigns you build in OpenAI's Ads Manager from a product feed, with the ad title and description pulled from your data. Both reward accurate, complete attributes, and Feedoptimise prepares and optimizes one catalog that serves each.

  • How often does my ChatGPT feed update?

    Feedoptimise refreshes your feed on a schedule, from once a day up to several times an hour, so the prices, stock levels, and availability ChatGPT shows stay accurate. The right frequency depends on how often your catalog changes.

  • Do I need a separate feed for ChatGPT and Google Shopping?

    ChatGPT and Google Shopping use different specifications, so at a file level they are two separate feeds. ChatGPT uses its own structured product file, built from header, product, and variant objects, which is not the same format as a Google Shopping feed. What you avoid is the duplicated work. You manage one catalog in Feedoptimise, and we generate and maintain each channel's feed from it, mapping your data to each specification and keeping them in sync. One product source, the correct feed for every channel.

  • Does product data quality affect whether ChatGPT recommends my products?

    Yes. ChatGPT is semantically aware, so it interprets and ranks products on how well they are described. Complete, accurate, conversational product data is the main lever for visibility, and Feedoptimise enriches, structures, and audits your catalog to strengthen it.

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