It’s official - in the US, you can now list your products with OpenAI ChatGPT using a product feed. And yes, we support it from day one!
What this means:
Your products can now:
- Appear in ChatGPT search results
- Be purchased directly inside ChatGPT
How to get started:
To get your products featured in ChatGPT search results and enable direct purchases inside ChatGPT, you’ll need to:
- Sign up as a Merchant
- Provide the feed in one of the supported formats: CSV, TSV, XML, or JSON via a URL.
Feed structure:
We’ve prepared ready-to-use feed templates for all formats, complete with initial mappings - so you can get started fast.
The feed contains standard product attributes with names as seen inside Google shopping specs, plus two custom/OpenAI-specific flags:
- enable_search – Controls whether the product can appear in ChatGPT search results
- enable_checkout – Allows direct purchase inside ChatGPT
Please see here for the official OpenAI feed specification.
Why it matters:
Feed management now has a new channel to consider: ChatGPT. Unlike traditional platforms, it is more semantically aware, which means it interprets and surfaces products based on how well they’re described.
Because of this, clear and accurate product information is more important than ever. The more detailed your items are, the easier it is for ChatGPT to present them to the right audience.
Our AI Feed Optimisation tools can help refine your feed so your products are represented accurately in ChatGPT results - leading to better performance and broader reach.
If you have questions or need guidance, please contact us.